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If you dream about having a different career, but don’t act on that dream, you may be operating under the assumption of a career myth. In this article, I expose 10 myths, sayings you’ve heard before that simply are not true. Let’s explore them.

Career Myth #1: You can’t make a living doing something you really, truly love

This is the grand-daddy of career myths, the belief that you can’t have a “practical” career doing something that you were passionate about. It has to be one or the other.

This myth is rooted in fear. Fear that we have to sacrifice our happiness to make a living. Don’t buy the myth that you can’t earn a living by doing what you love.

When I first started coaching, I heard from plenty of people that it would be very difficult to make a living doing this work. I just decided to find coaches who were successful, and to learn from them (simple, eh?).

If you find yourself buying into this myth, consider this question – As you look back on your life, what will you regret more? Following your passion or following your fears?

Career Myth #2: It’s a tough job market/economy

Even when the newspapers and other news sources say that unemployment numbers remain steady, that job growth is at a standstill, or that we’re experiencing slow economic recovery, not to mention downsizing and outsourcing, don’t believe it.

It’s a myth because it doesn’t reflect the whole story, the fact that that it’s a different job market today. It’s a changing economy. How we transition from job-to-job is different. Hiring practices have shifted. So the job market has changed, but that doesn’t necessarily make it tougher. What makes it tougher is that we’ve been slower to change. We’ve held on to old practices and old behaviors. That’s not to say that old ways still don’t work, but they’re just not as effective.

So I challenge you to just believe that it’s a perfect job market for you to find work. I’ve had my college students try this, just for a week, and, more times than not, several of them find job leads or make important connections during the week.

Career Myth #3: Changing careers is risky

What’s riskier than leaving what you know to pursue the unknown? Changing careers means leaving behind a piece of your identity – your “I’m a lawyer” response to the “what-do-you-do?” question. It might mean admitting to yourself that you made a mistake with an initial career choice. Or it might mean acknowledging that you’re unsure of what’s next. And smart people always know what’s next, right?

Nope. Successful career changers often don’t have a plan. In Working Identity: How Successful Career Changers Turn Fantasy into Reality by Herminia Ibarra, she provided evidence that waiting until you have a plan is actually riskier than just doing and experimenting.

Nothing, absolutely nothing, is riskier than not changing careers if you’re longing to do so. Here’s why: The longing won’t go away. It will always be there, under the surface, waiting for you to do something about it.

Career Myth #4: Always have a back-up plan

Sometimes having a back-up plan is the smart and prudent course of action. Back-up plans are so grown-up and responsible. But what happens when you’re standing with one foot in and one foot out? In my experience, we usually close the door and retreat. We are reluctant to commit to ourselves, and we end up denying ourselves the satisfaction of playing full-out, getting dirty and sweaty. We end up with feelings of regret and the nagging “What if?” question.

Back-up plans diffuse our energy. Diffused energy equals diffused results. Give all that you’ve got to your dream/passion/risk and you’ve got a better chance of being successful.

Career Myth #5: There’s a perfect job out there for everyone

How long have you been searching for yours? You just know, deep inside, that there’s an ideal job that’s perfect for you out there. It matches your personality, skills, and interests to a tee. And it pays well. If only you could figure it out. If only you knew what it was.

Is there a perfect job out there for you? No. And here’s the good news – there are more jobs than you can imagine that would be “perfect” for you. Chances are you’ve even come very, very close to a few of those perfect jobs already. So what happened? And how do you recognize one of these so-called “perfect jobs”?

Ever see the perfect gift for someone, but it was months till his or her birthday? Then when you go to find the item later, you can’t. Another lost opportunity and you, once again, berate yourself for not buying it when you first saw it.

So maybe you’ve run into a perfect job in the past, but because of the timing, you passed by the opportunity. Or maybe you were so focused on something else, that you missed an obvious clue. Instead of dwelling on the past, which you can’t change, vow to keep your eyes open and to look beyond the obvious.

Career Myth #6: Asking “What’s the best thing for me to do?” is the right question

This is one of the most common questions asked when considering a career change or a career move. It seems like a logical analysis – weigh the pros and cons and evaluate the balance.

Do not ask yourself this question!! It rarely leads you to the answers you’re seeking. It will lead you to feeling overwhelmed with options (sound familiar?), or feeling like you have to choose what’s practical over what seems to be impractical.

The question that will lead you to answers is simple (but not easy!!) It is “What do I really want to do?” This is a very different question than “what’s best?”

Career Myth #7: If you don’t like your job, you’re probably in the wrong career

Cause and effect, right? One way to tell if you’re in the right career is whether or not you like your job. If you’re dissatisfied with your job, it’s probably a sign that you need to re-examine your whole career choice. This is frequently what I hear from new clients who have decided to work with a career coach. They know something isn’t right because they don’t like their jobs. Their natural assumption is that their dissatisfaction is a symptom of a larger underlying issue – their career choice.

This is an example of false logic. Not liking your job might be telling you you’re in the wrong job. It doesn’t necessarily mean you’re in the wrong career. It doesn’t even mean you’re in the wrong job. You could just be working for the wrong person or the wrong company. It takes a skillful approach to discern the source of discontent, and I think it’s very hard to do it on your own (shameless plug for career coaches here!)

Career Myth #8: Everyone needs a mission statement

Do you know what your mission is? Mission statements are supposed to guide us, keep us on track, and help us move forward. But what if you don’t have one? Does that mean you’re destined to never fulfill your potential career-wise?

A client who was a successful professional contacted me because she was at a career crossroads. She felt that if only she could find her mission in life, she would know which career path to take.

She had a clear goal for coaching – find her mission! Instead, the most amazing thing happened. She decided that she didn’t need a mission. She chose to trust that she was already fulfilling her mission statement, even though she didn’t know what it was. After the client shifted her focus from finding her mission to living her life, an amazing opportunity came her way and she pursued it.

Here’s a little tip: If your mission statement is elusive, stop chasing it. Be still and let it find you. And in the meantime, keep living your life and see what happens.

Career Myth #9: Expect a career epiphany

When you see a link to “Find Your Dream Job,” do you immediately click on it to see what’s there? Do you look at every “Top Ten Career” list out there to see if anything catches your interest? Do you know your MBTI type? If you do, you might be falling prey to the career epiphany myth.

I’d love, love, love it if most of my clients had a career epiphany that indicated to them, in crystal-clear terms, their next step. Instead, I see career “unfoldings” or a journey of discovery much more regularly. That is, being willing to not ignore the obvious, the pokes, the prods, and listen carefully to the whisper within. Yep, forget harp music and angels, for most of us, the career epiphany is a quiet whisper.

Career Myth #10: Ignoring your career dissatisfaction will make it go away

Oh, if only this worked in the long run!! Granted, it does work at first. When you find yourself beginning to question your career, you’ll find it’s rather easy to push the thoughts aside and pretend they aren’t there. You know what I’m talking about: the “what ifs” and the list of regrets.

Over time, the random thoughts become nagging thoughts. You spend more and more time daydreaming about options. You build your list of reasons to ignore your growing career dissatisfaction:

• You’re too old.
• You don’t want to take a pay cut.
• You don’t want to go back to school.
• You missed your opportunity 5, 10, 15 years ago.

With clients in this situation, we work on identifying and challenging these fears. Sometimes the fear of change remains, but there becomes a greater commitment to living than to feeling the fear.

Challenge

So now that you know that one or all of these myths have been holding you back, what are you waiting for?

Stacey Lane, MS, CPCC, loves the challenges of working with bright and talented professionals who are struggling with their career direction and reaching their potential. Using an innovative four step process, Stacey specializes in helping clients develop smart career strategies. For more information, check out: http://www.staceylane.net

Americans and their loved pets move on average every seven years. If you have a pet or pets, remember that they also experience stress, particularly from moving. In many cases, moving can be even more stressful on pets, as the home is their habitat. Pets can also become very frightened when faced with unfamiliar situations. Careful organization and planning can make the moving process easier and less stressful for both you and your pet. Our guide offers tips and advice to help you and your pet through this process.

Pet travel warning

o Never move a sick pet – the move may aggravate his symptoms and be dangerous to his health.

o The Animal Welfare Act makes it illegal to transport puppies and kittens less than eight weeks old by air.

o Pets cannot be moved on a moving van with your household belongings.

o Pets are generally not allowed on trains or buses, unless they’re guide-dogs accompanying blind or otherwise impaired persons.

o Book a direct flight if you are traveling by plane. If your pet is traveling in freight he may be sitting outside with the freight for a long period of time between flights and as the freight is being moved from plane to plane. If the weather is either too hot or too cold your pet will suffer. An insulated crate will certainly help this situation if it cannot be avoided.

Air Transport

You may transport your pet by air either accompanying you or as air freight. Some airlines provide counter-to-counter service so your pet will be carried on and off the plane by an airline employee. Remember, not all airlines accept pets for transportation, so be sure to inquire when you are making your travel arrangements. Also be sure to check about charges and insurance charges for transporting your pet.

It is important that you book your air travel as early as possible. Airlines that accept pets for transportation will have specific regulations and guidelines regardless of whether the pets are accompanied or unaccompanied. For example, you may be required to be at the airport several hours in advance of the flight to check your pet in and your pet may need a special crate. The airline may be able to provide to you a crate for the trip, or you may have to purchase one from the airline.

The airline will have guidelines on the crate types allowed and your local pet supply company will be able to sell you the required crate. You pet should be able to stand and turn around with ease and there should be adequate ventilation. The bottom of the crate should be padded with newspaper or other absorbent material. Add a favorite toy on move day to give a sense of security. Try to get your pet accustomed to the crate at home before the big day.

On move day, feed and water your pet at least 5 hrs before the flight departure time and water again at least 2 hours before departure. Remember to administer any medication or veterinarian-recommended tranquilizers before departure. When you arrive at the airport, exercise your pet and check that you have provided all the necessary information to airline staff regarding your name, correct new address and alternate contact name in case of emergency.

Some airlines allow passengers to bring pets into the cabin with them, provided they fall within a specific size range and stay in a carrier for the duration of the flight.

By road – In a motor vehicle

Unless you are planning a very short road trip, do not feed or water your pet for a couple of hours before leaving. You may decide to put your pet in a crate during the road trip, but be sure he is able to stand and turn around with ease and that there is adequate ventilation. The bottom of the crate should be padded with newspaper, towels or other absorbent and cushioning material. Adding a favorite toy will help give a sense of security. Exercise your pet regularly during the road trip, but always use a leash because your furry friend can easily get lost or hit by a car if he wanders off.

Do not let your pet hang his head out the window while the car is moving. While many dogs love to do this, it can cause sore eyes, ears or throat. And, never let the windows down so far that your pet can jump out.

Warning

Never leave a pet in a hot car during the summer or in a cold car in the winter. Temperatures inside a car with closed windows escalate dramatically when it’s parked in the sun. Even if it’s pleasant outside, it takes only a few moments to reach over 100 degrees inside the car – which can be fatal for small occupants. If you absolutely have to leave your pet briefly, and the day is hot, park in the shade, lock the car doors and crack the windows open several inches to provide cross-ventilation. Check on him regularly. If the day is very hot, it is best not to leave your pet in the car at all.

Pet’s travel bag

Don’t forget to pack a travel bag for your pet! Following is a list of items you may wish to include;

o Food and can opener

o Food and water dishes

o Any medication your pets needs

o Treats

o Favorite toys

o Leash

o Grooming brush

o Bags to clean up after your pet

o Newspapers

o Cleaner and paper towel

Whatever mode of transport you use for your pet, make sure you are in compliance with state and local regulations for animals in your destination city, along with current copies of.

o ID tags

o Health records

Pets ID tags

The state where you are moving may have different laws regarding animals and their entry across state lines. It is important that you understand the requirements so that you can comply with them, so contact the state veterinarian for specific information. It is not uncommon for pets to need an entry permit in order to enter a new state. As well, in many towns and cities the number of pets per household may be limited. You will be required to obtain a local license for your pet within a certain deadline, such as 30 days, so find out what it is. You don’t want to pay a fine for not keeping your pet’s license current!

Health

You may need to obtain a health certificate for your pet from a licensed veterinarian and this can be used in the event it is required for entry to your new home state. The Department of Agriculture may request to see the health cert at your destination airport or could even be patrolling the highways if you are driving. A health cert is generally valid for 10 days, so be sure to have the inspection scheduled just before you move. The veterinarian will conduct a complete physical examination of your pet and check that he is current with all inoculations.

Dogs

Whether traveling by air or by car, moving can be even more stressful for a dog than for a human, although some dogs adapt better than others. Hold off on packing your dog’s bedding and toys until the last moment so that he can be comforted by the presence of familiar things. If you’re traveling a long way, avoid feeding your dog for 12 hours before the journey in order to prevent travel sickness. If you know your dog suffers from travel sickness, ask your veterinary surgeon about medication.

If you plan on flying to your new home, do your best to book a direct flight. If your dog has to be transported by freight and the flight is not direct he may have to sit out in the hot or cold weather as the freight is boarded to the new flight. Check with the airlines for details. If your dog is small enough, he may be able to travel in the passenger cabin with you. He will need a special pet carrier, which you can purchase at your local pet store. Ask the airline what crate specifications they require.

If traveling by car, have your dog’s nails cut to avoid damage to the upholstery. Carry an adequate supply of plastic bags and use these to clean up after your pet at any rest stops you use. Never let your dog hang his head out the window of a car when it’ s moving. Even though most dogs love to do this, it can cause sore eyes, ears or throat.

Never leave your pet alone in a car, especially in hot weather. The temperature inside the car can quickly rise to an unbearable level, even on what feels like a pleasant afternoon.

Once you arrive at your destination, be sure to get your dog back in to his routine of eating and exercise. If you have moved to an apartment building and your pet dog was used to having a yard to play in, you’ll need to be extra considerate. Walk your dog more frequently, at least until he gets used to his new living situation. Be patient and make allowances for indoor “accidents.” Don’t punish your pooch, as this may make the problem worse. Clean the mess to remove the soil and smell. Once your dog has settled in, the accidents should stop. Use positive reinforcement to teach him where he needs to go. Always praise him when he relieves himself in the correct place.

One way to help your dog settle in more quickly is to create a comfortable sleeping area for him. If your new home has a yard, check the fencing to make sure that it is secure, of sufficient height and ‘hole-free’ before letting your dog run loose. If your dog is able to escape, exercise him on a lead until you are able to make the necessary improvements.

Cats

It’s commonly accepted that cats get very attached to places and typically hate to move. Cats get particularly comfortable with routine, and don’t like their environment to change. This can make moving especially difficult for humans and their cats.

In the days leading up to your move, try to keep your pet’s routine as normal as possible. It is best to crate your cat during the moving process, and it may be helpful to ask a friend or family member to keep an eye him.

If you are traveling by air, you may need to purchase an airline-approved carrier for you cat. You airline should be able to provide you with all the details. If you are traveling by car you may also want to use a crate or carrier so your cat cannot roam about the car, or escape through an open window or door.

Once you are in your new location, be careful to keep your cat indoors until he becomes comfortable in his new surroundings. Do not allow your cat outdoors, because he may try to return to you old home … and that’s obviously dangerous for him, especially if you’ve moved far away. Supervised outings are advised until your pet gets used to your new home. You can use a long leash on your cat and connect it to a stake in the ground, allowing your pet to wander the length of the leash for the first few days. Let your cat explore all the rooms of the house and be sure to check that outside doors and windows are closed before you begin.

Birds and Small Pets

Of all pets, birds are probably the most sensitive to changes in temperature and environment. Your pet bird can be moved in the cage in which it lives. When you are moving with your pet bird, be sure to use a cover for the cage. This can keep the bird calm and protect it from drafts. Place the cage in a shallow box to collect any gravel, feathers or droppings that may spill during transit. Remove any containers of food and water before moving the cage to avoid spills en route. Do feed and water your bird at its regular times, as birds, like all small animals, can become dehydrated very quickly in warm weather.

Some states require a health cert for birds entering the state. The USDA may inspect this cert either at the airport or during routine roadway inspections. Have your pet bird inspected by your veterinarian prior to traveling. Some health certificates are valid for a brief period of time. Ten 10 days is a common window for a health certificate.

Horses

There are several ways to transport horses. Your horse can be transported by air freight, by towing a trailer or by hiring a specialized horse transporting company. The horse transport company can use either air or road to transport horses.

By Air

Many airlines accept horses as air freight. In general, they will only transport horses on direct flights. You will be required to have a stall constructed to the airline’s specifications, and you will need to ensure your horse has the necessary health checks completed prior to moving to your new home state. Remember that requirements vary by state, and airlines will request a health certificate. The USDA may also be at the destination airport conducting inspections and may request to see the health certificate.

By Road

Depending on the distance you need to travel, towing your horse in a trailer behind your car or truck may be an option. If you do not own a trailer, you may consider renting one, but you’ll want to be sure you’re experienced enough to safely load and trailer your horse. You can also pack tack and feed in the trailer.

If your trip requires overnight stays you will need to book stables en route for your horse. These stables will require a health certificates appropriate to horses only, and if they do not you probably don’t want to board your horse there. Your veterinarian should be aware of the applicable laws of the different states and will be able to provide you with the necessary health certificates. (Contact information regarding states entry requirements is at the end of this guide.)

If you are unable to find a stable or lodgings for your horse in close proximity to your hotel, inquire whether the hotel will allow you to keep the trailer in the parking lot overnight. In inclement weather this is not advisable. Feed and water your horse per the normal routine and clean out the stall when you have an overnight stop.

Reptiles

Most states have strict government regulations regarding the entry of reptiles. See the states regulatory contact list at the end of this guide to find out what you need to do before moving your reptile from state to state.

As a general rule, the carrier that a reptile is transported in needs to be kept moist. Place the reptile in a cloth bag and fasten the top of the bag, making sure to leave the reptile enough room to move about, then place the bag in the shipping container. Use foam peanuts for cushioning and place damp paper or cloth in the shipper to keep the environment moist. Make sure there are air holes in the shipper for ventilation. If you are traveling overnight with your reptile you may need to place him in the tub of your hotel room at night for a nice long soak. Check if the hotel allows pets first.

Do not ship reptiles in excessively hot or cold weather, as their shipping container may be left outside for periods of time, leading to stress and possibly death.

Snakes must be handled with extra care, especially if they are venomous. Most airlines require double crating for snakes, which means putting the snake in one crate and then placing this crate in another, larger crate. Adequate ventilation is a must. The airline may provide you with stickers to put on all sides of the crate and you will need to write the type of snake on this label. You should also write on the sticker whether the snake is venomous or not.

**Warning

Remember to keep the surroundings of all reptiles moist, but not wet. Placing a damp cloth inside the container is one of the best ways to keep your reptile’s environment appropriately moist during transit.

Fish

Fish are notoriously difficult to move safely from one location to another, but it can be done effectively and efficiently with some planning. It is advisable to sell or give away as many fish as you can before you move to help ease the burden. However if this is not an option, this guide will help you understand what you need to do.

Depending on the size of your aquarium, and the number and type of fish you have, it may be easier to separate them into a several smaller tanks. If the aquarium is 5 gallons or less it may be just as easy to move the entire aquarium. Place some cellophane over the top of the aquarium and remove all heaters and aerators. Place the container in a cooler box or Styrofoam container to regulate the temperature and keep it constant for up to 48 hours. Be sure to open the cellophane every four to five hours to change and refresh the air. This option may be the best for tropical fish, which don’t do well in smaller containers with overcrowding or sudden changes in water and temperature.

Never leave the container in the car overnight, as the temperature changes may be too drastic for the fish. If you plan to be traveling to your destination for a couple of days with your fish it is advisable to purchase a portable aerator to keep the water well oxygenated. Always pack your aquarium last in the moving truck so that you can unload it quickly at your destination.

If you separate your fish into smaller containers or fish bags, you should try to use the aquarium water in order to keep the environment as constant as possible. In the event you do not have enough water for all the smaller containers, add fresh or saltwater appropriate to the type of fish. It is advisable to allow each container of water to settle for a few hours after filling. If you have only a small number of fish and are moving a short driving distance, you can move the fish to their new location by using plastic bags half-filled with water and half-filled with air. As a general guideline, each fish should have at least 1-2 gallons of water. To maintain the temperature, place the bags in an insulated container or Styrofoam container.

Most fish can go without food for a couple of days without any problems, but it is important to add healing agents to the water, as the fish may become bruised en route. This is not uncommon and you can purchase healing agents at your local pet supply store.

When you arrive at your destination set up the aquarium as quickly as possible. You may need to treat the water to neutralize any chemicals; your local pet store can advise you of any treatments the local water may need.

Turn the aerator on for a while, and then add slowly and gently add the fish to the tank one at a time. Wait until the water settles, and feed them as usual.

New Community

PLEASE, PLEASE be responsible when you move and check beforehand with your new community to find out if pets are allowed. Some apartment and condominium complexes may not allow pets, and you certainly don’t want to find that out on moving day.

Some of the most common reasons that people leave their pets with shelters are “we are moving “and “my landlord doesn’t allow pets.” Remember, pets do not know why their owners are leaving them behind, so do your homework beforehand to save all that heartbreak. Consider your options carefully, as pets should be considered a lifetime commitment. If you are absolutely unable to take your pet with you, you owe it to this creature to find him a good home.

State and local regulations

You need to make sure that your pet has some sort of easily read ID attached to its body. For dogs and cats this can be a collar, while a tag around the leg is appropriate for birds. The ID tag should have your pet’s name, destination address, your name and telephone number. It is also a good idea to have an alternate’s name and number on the tags in the event that somebody finds your lost pet and is unable to get in touch with you. You should also have rabies tags for your pet; depending on the state where you live this will most likely be a requirement. For air travel, your pet may be required to wear special travel tags, which the airline will provide.

For more guides, visit: BananaMoving.Com. Find and compare moving companies, get free moving quotes. BananaMoving.com provides a one stop shop for all your moving and storage needs.

Tennis is also known as lawn tennis. It is a popular international racquet-and- ball sport that is played for recreational and competitive purpose. This can be played indoor as well as outdoor and consists of two players or a team of couple players that hit a rubber ball with the help of their racquets. There is net in between that divides the teams from the middle of the court. The court plays a significant role in this game.

Initially tennis was the game for aristocrats and was known as Court Tennis in USA, Royal Tennis in Australia, Jeu de Paume in France and Real Tennis in Great Britain. There are certain fundamental rules of this game but just like any other sport you need some basic tennis equipments to play this game effectively. Given below is the list:

Racquet: It is one of the most important tennis equipment to play this game. Today market is filled with variety of racquets for professionals as well beginners. There are major brands that specialize in manufacturing equipments.

They have everything that you need to improve the game of tennis. It is game that requires lot of stamina therefore the modern tennis racquet for an adult would be of dimensions 27″ to 27.5″. While choosing a racquet the following things have to be kept in mind like the head size, grip size, flex, length, sting patterns, weight and balance.

Tennis bag: This is important because you need a storage place where you can carry tennis equipments to play the game. Apart from being durable it should be portable also so that you can carry it everywhere without any hassles. Apart from physical stores there are online stores that sell tennis accessories. With the click of mouse you can select the product of your choice or order online.

Tennis shoes: These should not only be comfortable but court specific since the compatibility and conformity differs from pair to another. Like any other apparel make sure that your feet are protected. The toe area should have better protection than any other part of your foot as most of the tennis players use their toes for foreground grand strokes.

Nowadays tennis shoes come with special shock absorbers as well moisture absorbing mechanisms. Since this game requires a lot of sudden movement so make a wise decision of buying good shoes that will support and protect your feet.

Tennis clothing: This has undergone a complete metamorphosis than what it as several years back. Today tennis players have designer tennis apparels to suit their style and personality.

Most of the tennis shop stock up everything from boys’ tennis apparel, girls’ tennis apparel, neck tie coolers, ladies tennis apparel, men tennis apparel, stocks, caps, head gear to sweat bands.

Tennis ball machine: This is used by professionals as practice equipment. It helps players to handle all sorts of shots and practice footwork that their opponent might use. They come in different shapes and are great help.

Tennis Ball: This comes in different colors which can be green, yellow, white that is approved by USTA (United States Tennis Association). This has fixed size, deformation and weight.

All these are essential to play a game tennis.

Before purchasing essential tennis equipment it is always advisable to carry out a thorough research. This can also be done over the Internet that guides you through various online stores. These offer top-of-line tennis racquets, tennis shoes, tennis clothing and others necessities required for the game.

1. Internet Marketing: Is It worth Your While?

As of March 2007, 16.9% of the world’s 6.5 billion population was using the internet which roughly translates into 1.2 billion people! Asia boasts more than 50% of the world’s population and of that Asian populous only 10.7% is currently online as compared to almost 70% of the North American population!

Pros: The internet is one vast marketing arena that grows bigger and bigger every year. Put another way, in the year of 2006, online advertising racked up revenue in excess of $16.7 billion dollars and is expected to reach $45 billion in the next five years.

Cons: That many people online means that the competition is bound to be fierce; but the opposite holds true as well. That many people online means there should be enough market share to go around.

Bottom Line: An internet business is a great way to generate a second income or a primary money generating system that once set up is completely automated. However if you are starting out now be aware that you have millions of already established internet marketing businesses to compete with.

2. Do Your Research First

Before deciding on what your internet business is going to be make sure that there is a large enough target audience to make it worth your while. There’s no point marketing something that nobody is interested in.

Pros: Countless opportunities abound online and also there’re several websites such as digitalpoint.com which offer excellent free marketing research tools.

Cons: Excellent as a lot of these free tools are, they cannot compete with some fee-based tools as far as in-depth analytics go.

Bottom Line: Plenty of novice internet marketers doom themselves right from the get-go because they don’t bother doing any prior research which is tantamount to firing first before readying yourself, aiming then finally firing!

3. Getting Your Web Presence

The internet has come of age. A few years back getting a credible web presence usually translated into having to shell out exorbitant hosting fees. That has since changed!

These days you can get luxury-level, premium loaded web hosting for less than $4/month. Even better yet you can conduct an online business without ever having to pay web hosting fees. All you have to do is use a blog!

Pros: Starting an online business today need not cost you a single cent upfront!

Cons: Just starting out means that you’ve got your work cut out to distinguish your internet business from the rest of the crowd; a very big crowd!

Bottom Line: You really no longer have an excuse for not getting a web presence. The old oh-I-cannot-afford-hosting-fees excuse no longer cuts it! As previously mentioned it is now possible to conduct internet marketing without putting down a single cent. And as for not knowing HTML (web coding language)! That excuse too is dead and buried.; knowing html or other web coding language is a thing of the past, these days you can make do quite nicely without.

4. What Is The Fastest/Easiest Way To Make Money Online?

Hands down the cheapest, easiest and quickest way to make money online is through affiliate marketing.

And what is affiliate marketing?

Affiliate marketing is simply a partnership between an affiliate (you) and a merchant (the merchant being the owner of the product). Affiliate marketing may also be referred to as affiliate programs, referral programs and associate programs.

Here’s how affiliate marketing works–You (the affiliate) promote or advertise a product on your site that belongs to somebody else (the merchant).

Basically, the merchant supplies you with a variety of text links, banners or graphics embedded with your own affiliate code. You then strategically insert any number of those coded links or graphics onto your website (or blog) with the purpose of referring your visitors to the merchant’s site.

When one of your site’s visitors clicks on any one of those code-imbedded links they are transferred to the merchant’s site. If that visitor then purchases something from that merchant you get paid. It’s as simple as that.

Pros: You don’t have to spend a cent to be an affiliate marketer. The best affiliate programs furnish you with all the necessary tools to conduct a successful promotional campaign of their products. Best of all, there are more than enough well-established and trustworthy affiliate program directories from which you can choose almost any product to promote!

Cons: You need to make sure that the products that you promote actually achieve what the claim to do (which in some cases entails trying them out beforehand). Also you are going to be faced with the issue of being just another affiliate marketer promoting the same products as thousands of other internet marketers.

Bottom Line: Affiliate marketing is the cheapest way to start out. However bear in mind that the internet marketers who make the big bucks do so through selling their own products. So in essence you should promote other people’s stuff up until you’ve become internet marketing savvy enough to sell your own product, be it digital goods (downloadable stuff) or whatever.

5. Internet Traffic: The Pot Of Gold At The End Of Every Internet Marketing Rainbow

In the online world once you’ve got lots of internet traffic you’re made, without it, you’re dead! Internet traffic is the true engine that drives any successful internet business. Those websites or blogs that are raking it in do so for one reason and one reason alone; they get tons of online traffic!

So how do you get traffic? There’re a variety of ways to get traffic, some of them free and others not so.

A. Use Web 2.0 techniques: Web 2.0 is the newest phase or 2nd generation of web based services which include social networking sites such as myspace.com and youtube.com to name but a few. A well organized and interesting blog is a good platform with which to gain web 2.0 based internet traffic.

B. Write Articles: Cheap and highly effective method to attract quick relevant traffic to your website or blog. It does require a certain amount of effort on your part (in other words conveying useful information) to make sure that your article attracts a ton of visitors to your site. The best bit about article writing is that you have literally thousands of article directories where you can submit your articles to.

C. Posting In Forums: Most people trawl forums to find answers that resolve their problems. You can capitalize on this by checking out forums relevant to your market and posting replies to current or recent questions to which you know the answers. If you post a genuinely useful and helpful reply you could end up with several grateful customers.

How?

Well, it’s very probable those people whose problem you just solved will click on your signature link to see what further useful information they can get from your site. Most forums enable you to promote your site by allowing you to paste a link pointing to your site at the end of your posting (different forums have different guidelines so it’s good to read them up).

D. Pay-Per-Click Advertising of which perhaps the most famous (or infamous depending on your perspective) is Google Adwords. Paying to get internet traffic through advertising is what is commonly known as PPC or pay-per-click. At its most basic, pay per-click marketing involves you composing an ad and bidding for a relevant searched-for keyword. Your ad will then be listed on the relevant search engine index pages for that same keyword you bid.

E. Internet Traffic From The Search Engines: This is the best traffic to draw to your website because it is the most qualified and targeted type of online traffic. What do I mean when I say the most qualified type of internet traffic?

I am talking about people who actively typed in a search term/phrase (keyword) into any search engine online. Such a person is more likely to purchase, subscribe or do whatever you most desire your visitors to do when they get to your site.

Getting this kind of traffic requires search engine optimization (seo) of your website or blog.

Pros: There’re multiple avenues to draw internet traffic to your website/blog these days, all of which involve a certain amount of effort, some more so than others. A well written article costs you no more than the whirring of your brain and the tip tap of your fingers on the keyboard, yet the traffic generated from that one article could quite easily tanslate into big sales.

Cons: Online traffic is what everybody with a web presence desires, only problem is that it happens to be rather challenging to get a significant amount of it unless your website has been around for quite a while.

Bottom Line: Internet traffic is the lifeblood of any online business and if you intend to be an internet marketer then you cannot do without it.

6. Play Not Follow The Leader!

Masura Ibuka, a co-founder of Sony once said “You never succeed in technology, business or anything else by following others!” That quote is equally applicable today in the internet marketing arena as it was when he said it. If you insist on playing follow-the-leader, then by proxy you’ll always be playing catch-up which is not the best marketing strategy.

Pros: Being the leader in whatever marketing endeavor you pursue automatically makes your brand instantly recognizable to the public which translates into more profit because people will always think of you first for that particular niche market. After all don’t forget your ultimate internet marketing goal should be selling your own products.

Cons: Being in the forefront by its very nature means that you’re going to have to put in a little more time and effort at the beginning to attain that lead than if you were just joining the ranks of followers.

7. Avoid The Minefield Of Online Scams.

I’m sure you don’t need to be told that the internet is awash with scams. A good rule of thumb to abide by is: If it seems too good to be true then it is precisely that! Most people get scammed because they are looking for the easiest path to riches and hence ignore that little squeaky voice in their head that is telling them “there’s no such thing as an overnight success!”

Pros: A lot of internet marketers who had been operating smoothly behind a facade of respectability have since been exposed together with their scams. Still the onus is on you to keep your wits and common sense and not get duped!

Cons: It is easy to be swept off your senses by good copywriting and visions of all that money you’re apparently going to make overnight!

If you ever do start getting that giddy feeling ascribed to gonna-be-rich-overnight syndrome, remember what world-famous hairstylist Vidal Sassoon had to say about success: “The only place where success comes before work is in the dictionary!”

Internet Marketing Online

Ba Kiwanuka is the webmaster of http://www.internetbusinessmart.com

Cooking is one of my specialties. While in the US Army Reserves I learned about Cooking. Indoor, outdoor and cooking using a utensil over an open flame was fun and easy with cast iron cookware. I remember the outdoors and the smell of cooking, accompanied by the chorus of the squirrels, crickets and birds, during bivouacs.

The most ordinary form of cooking is campfire cooking. For families it is particularly well fitting, it is an activity which presents an opportunity for pleasant evenings and outings. It has its own taste and fancy. Skill and knowledge is required, but both are easily acquired. Cooking is a tradition in itself and some cooks have years of experience both on safaris and at home. It is one of my favorite things in life. It is great; however, most open flame cooking is done in campgrounds. Credit to improvements in camping cooking gear and a horde of easy-prep and in-store ingredients, it need not be limited to burgers, dogs and smokes. Another unique way of cooking is to cook some food items inside of other foods. Another unusual cooking, using a utensil over an open flame method, is cooking in paper. An unfussy and simple way of outdoor cooking is to set a large coffee can on the coals. The days of utilitarian campfire cooking of yesteryear are gone. Try out a few odd techniques the next time you’re out camping.

For the tools and tips, place in your favorite search engines: campfire grill, campfire ring, propane in the ground campfire with a cast iron pot, campfire grill, campfire tripod, campfire in a can , California campfire fireplace, little red campfire , cooking steamer, induction cooking, cooking tripod, cooking strainer, cooking smoker, cooking station, cooking table, cooking pot, cooking twine, cooking thermometer, cooking rings, bistro cooking, plank cooking. Search for some prime cooking on the web or books on tips and tricks for Dutch oven cooking. Buy books which are specifically written for the camper who wants to make this method of cooking easier, safer, revealing how to make outdoor cooking grilling and RVing easy and fun in camping. I learned years ago from a relative that most pans will do well.

If you’ve never done any open flame cooking or camp cooking before, one of the things to be aware of is that you’ll need to monitor food closely from start to finish because it can burn quickly. Placing a marshmallow or hot dog on the end of a good stick and holding the food at just the right distance from the heat. One of the disadvantages to this kind of cooking is that cookware gets much dirtier than it does when cooking with a stove. So most likely open flame cooking will require less clean-up. Although campfire cooking can take a little more time than simply firing up the stove, it is more rewarding. If on the other hand you’re in the mood to take your time and enjoy the experience, cooking using a utensil over an open flame can be relaxing in a way that a stove can’t begin to match.

Here are some items that you will need to have to be prepared : Camping Cookbooks containing all the unique and fun camping recipes to make open flame cooking enjoyable. A large barbecue grill or rack will let you enjoy the full flavor and aroma, using either wood or charcoal briquettes. On a Campfire a simple and easy way of cooking is to set a large coffee can on the coals.

This method of cooking is the most common form of outdoor cooking. There is definitely more to It than just scorching marshmallows and making smokes. Have an outdoor party. Guest or spectators may soon become participants as the host or hosts divide their guests into teams and turn them loose for an afternoon of supervised scorching Spurred on, in part, as they are getting hungry. It is gaining in popularity because it brings friends and family together at the same time.

Attend a cooking using a utensil over an open flame class. There are conducted nationwide tours or clinics held every year at different campgrounds across the country.

While some view cooking using a utensil over an open flame as a survival skill, most people do it for other reasons. this method of cooking is a way to bring groups together. It is a method in which to lure kids away from their video games or as a way for divorced dads to entertain kids on weekends, It is an ideal way for families to reconnect. Everything tastes better roasted over an open fire. Maybe that is why with kids It is so popular. When you are done with your kid’s , make sure the fire is totally out.

How about Breakfast Muffins, fried or poached eggs, Chopped Ham, Shredded cheese, Diced potatoes, for example. Try cooking in a black skillet or even a 12 hole muffin pan. Salt and pepper half of muffin tin placing 6 eggs in 6 holes with 6 muffin mix muffins in the remaining 6 holes. Campfire popcorn can be popped in foil: Popcorn Kernels and oil or butter with salt for seasoning. Tear off an 18 inch square of tin foil. The first lesson to be learned about campfire cooking is that you do not cook over an open flame all the time. Try to have all the latest and greatest campfire gear on hand. Purchase only cast iron products. Browse products of campfire gear to find those goods that will work the best for you. Dutch oven Campfire Cooking is almost an ancient form of making food but is very prevalent today.

Select the relaxed comfort of your living room fireplace; staring into the embers as your banquet cooks, or watching the flickering flames dance and play while toasting your choice dessert; is a great way to generate memories with your family.

Whether camping with the family, hunting with friends or merely achieving that wood-grilled flavor at home is easier than you might think. Dutch oven cooking is one of the best ways to make meals on camping trips. The secret of any open flame cooking is to try and maintain steadily glowing coals, but once you have your fire in this state, you can gage its approximate temperature by using your hand. The single most indispensable piece of gear for open flame cooking is the cast iron skillet. open flame cooking is something of a science, much like cooking on the stove at home. In the days of automatic coffee makers and microwave ovens, it is somewhat of a step back.

If a departure from this method of cooking is your desire, There are some area restaurants which offer a wide range; from fast food right up to Traditional campfire cooking.

Please leave your comments.

Roger Hardieway is a retired Engineer and Amateur Radio Operator

With many people struggling to make ends meet and TV adverts with catchy jingles tempting you to sell your car for quick cash, it can seem appealing. Your car (next to your house) is probably your most expensive piece of equity and with this in mind, it can be tempting to sell it, purchase a cheaper make or model and pocket the difference.

Car auctions, whether they be physical or on-line, can be a good way of selling your car, safe in the knowledge that an experienced auctioneer has yours, and the auction house’s, best interest at heart. You may think that these things do not always necessarily go hand in hand but bear in mind that the auction house will take a percentage of the purchase price (buyers fee) as commission so it is in their interest to get you as much money as possible!

So, let’s start with the basics:

What is a car auction?

Car auctions have a long history within the automotive industry with many different types of business using them to either sell excess stock or purchase new stock for resale.

They are extremely popular in the USA and Japan and are gaining popularity in the UK where they are no longer seen as dirty places. This is mainly thanks to the industry making a concerted effort to change the reputation of the sector and make it more appealing to all people, not just those ‘in the trade’.

Car auctions sell cars, commercial vehicles, motorcycles, plant equipment, and some of them will also sell large goods vehicles and possibly caravans and motor homes.

Auction houses do not own the vehicles which they sell. They merely act as a shop front for many different types of seller. These can include leasing companies, fleet management companies, dealer groups, banks and financial institutions, governmental bodies, police, and of course private individuals.

Let’s look at each of these different sellers more closely:

Leasing Companies

Leasing companies rent vehicles to companies or private drivers for a set period of time (sometimes as little as 1 year) so the vehicles put into auction are usually young models with a good mileage and because the cars are usually leased from new, they may have only had one person driving them whilst going to a meeting twice a week! When the lease or rental period ends, leasing companies will enter their old stock into auction as their customers are more interested in leasing brand new vehicles. These companies are usually owned by banks or financial institutions.

Fleet Management Companies

These are similar to Leasing companies in that they lease their stock to organisations but differ in that they will supply their customers with a whole fleet of cars and manage that fleet on behalf of their client. Again, when the rental period for the fleet ends, the companies wish to take advantage of the capital wrapped up in their stock in order to replace it with new models.

Dealer Groups

If you have ever part exchanged your old car at one of the large, glass fronted dealers or showrooms, chances are it has subsequently been put into auction and sold. Dealer groups will also enter old or unsold stock (known as overage) from their forecourts in order to keep their showrooms looking fresh with the latest that the manufacturer(s) have to offer. Of course, buying a vehicle at auction which has been entered by a dealer group can be a bit riskier than the leasing or fleet companies as if someone has part exchanged their old car, you have to ask yourself why did they do it, what sort of person where they, how well did they keep it and how many previous keepers has it had?

Banks and financial institutions

Banks and financial institutions can fall into fleet and leasing companies as many of them have these elements within their respective corporate families and follow the same trends. However, banks can also enter cars into auctions that have been repossessed from their customers after defaults on loan or mortgage repayments. Obviously a car itself is of little or no interest to a bank, they are only interested in the value and the money which can be made from it.

Governmental bodies

Government bodies will run fleets of cars for their staff and key executives and will update this fleet on a regular basis with the old stock being put into auction. Separate Government departments will also enter a wide range of vehicles at auction from ex-defence Land Rovers or staff cars, to lawn mowers and diggers used on the local playing fields or in the local cemetery! Local Government may also enter cars into auction that have been seized by bailiffs follow non payment of bills such as Council Tax (depending on the Local Authority in question, these can be quite high end models).

Police

Police forces will auction vehicles seized from convicted criminals to either compensate victims, break up an illegal estate or regain public money gained fraudulently. The police also auction a variety of other items seized for similar reasons and may do this through an auction house or by holding their own property auctions. As well as these lots, all police forces will also run a fleet of undercover or unmarked vehicles and these will need to be constantly updated, with the old stock being put into auction to raise funds for the force.

Private individuals

This is the category of seller that we are really interested in. Private sellers can enter and purchase cars from auction and if their car is not sold first time round, they can tell the auction house to keep putting it in until they receive an acceptable bid. Be warned though, auction houses will charge you for each time they enter the car so if you have sold your car after a couple of sales, you may want to check your reserve price or rethink your options.

How does it work?

Most auctions work on the same principal; your prospective buyers bid against one another, raising the amount which they offer with each new bid they make until their competitors drop out and they are left as the highest bidder. All of your bidders will be in the auction hall (although an online element is becoming increasing popular) and all bids are made in the open. This type of auction is known as an ‘English Auction and its formula applies to the majority of vehicle auctions.

When your vehicle arrives at the auction centre, it will be inspected by the auctions technicians who will highlight any scratches, dents, scuffs, rust, etc and value the overall damage costs. It can be important to consider this when you think about your reserve as trade buyers will have a good idea of the vehicles value and of the damage costs and will factor this into their bidding. The damage cost will not be shown to any buyers, it is purely for the auction house’s records.

Your car will then be photographed and ‘lotted’, the process whereby your car is entered into a sale. It will be assigned a lot number and will be placed in the auctions yard to be viewed by the buyers.

At the same time, your vehicles details will be published online for buyers to look at before they arrive at the auction. This is a good way of building interest in your car and most auction houses will send our copies of their latest catalogues to their buyers.

You should do your best to ensure that you car is entered with all of the paperwork and material which you have relating to it:

• V5c Registration Document
• Hand book
• Any other manuals (SatNav, radio, etc)
• Service book
• Historic garage receipts of details of work carried out
• Locking wheel nut key (if your car has one)
• Any other information or items that came with your car when you bought it

All of these things are important to buyers and if you were buying a car, you would expect to have everything that you could have relating to it so think of these when you enter your car.

Of course, you will also have to leave your key and any spares with the auction.

In the auction halls…

When your vehicle is lining up to be driven into the auction halls, buyers will start to look closely at the car, looking for any damage and they may open the doors to look at the interior. Buyers are not usually allowed to test drive cars or look under the bonnet so this process of final inspection is important to them.

Once your car is in place in front of the auctioneer, the cars details and any special features, such as extra interior features, alloy wheels, etc, will be read to the audience. The auctioneer will then start the bidding with an opening bid below your reserve. If there is a great deal of interest in your car, bids can rise fast with many people competing. Eventually, the auctioneer may drop the increases in size to amounts that the last couple of bidders feel more comfortable with. This could mean that you see increases of £50 for your car rather than the £500s you were seeing right at the start. The buyer with the final highest bid has now bought your car as long as their highest bid was over your reserve. At this point the buyer has entered into a legal contract.

If the final highest bid did not quite meet your reserve, the auctioneer may class this a provisional bid and the auction will then attempt to negotiate between you and the buyer. At this point, you can ask for more money or demand that your reserve be met. If you go too high and the buyer pulls out, the sale will fall through. It is a balancing act between what the buyer is prepared to offer and the minimum amount you are willing to accept.

If you reach an agreement, the sale will go through as normal.

If agreement cannot be reached, you have the option to take your car out of future auctions and keep it, or enter it again in the hope of getting a better bid. Hopefully this won’t happen and you will sell your car but if you have to consider this you should remember that many auctions are used by motor traders who attend most weeks and if they see the same car go through each week, they will be less inclined to offer a high bid. Auctions will also charge you for each time you enter your car, with some also charging storage after a certain amount of time and sales, so you should consider these costs when thinking of the money you intend to make from the sale.

How much will it cost?

The fee to enter your car in an auction can range from £15-£30 depending on the size and reputation of the auction house and will be deducted from the total sale value of the car. This fee will be payable each time you enter your car in to a sale if it does not sell.

On top of this, there will also be commission deducted from the sale price. This will be on an increasing scale and will depend on the sale price of the vehicle in question. Always check with the auction house before you enter your vehicle and shop around the auction houses local to you to get the best deal.

After the sale

Assuming that a deal has been reached or that your vehicle sold straight away, the auction will not give any of the vehicles paperwork to the new buyer until full payment has been made. Once this happens, the auction will pass all material relating to the car to the buyer.

Most auction companies will also deal with the legal change in ownership on your behalf and will communicate the sale to DVLA Swansea with the vehicles V5c Registration Document on your behalf, as you do not know the buyers details. Some auctions charge for this service so check at time of entry.

Car auction companies are usually pretty quick in sending you the money for your car and can be as quick as a couple of days after the sale, usually by cheque or bank transfer. The entry charges and commission taken by the auction will usually be details on a remittance advice sent to you once your money has been sent to you.

Other things to consider:

When you are thinking of putting your car into an auction, you may want to think of these things which can increase your chances of getting a sale:

• Is the interior clean?
• Having crisp packets, drinks bottles or cigarette ends n the ashtray is not appealing and you would not by a car like that so why would anyone else?
• Do you smoke in your car?
• If you smoke in your car, try to banish the smell of stale smoke as best you can. Smoking in cars can also lead to burns on seats, trim and just about anywhere else so be aware of them.
• Have you got a complete or good service history on your car?

Buyers look at the service history on your car to see how it has been kept. A good service history usually mean that the rest of the car has been looked after properly. Main dealer stamps are highly sought in service history but your local approved garage will suffice.

Is there any tax left on your car?

Selling a car with tax allows the buyer to drive away with that car on the day they bought it. If your car does not have tax, they buyer will need to insure it, then sort out the tax before they can drive it. Since auction houses will not pass any vehicle documents to the buyer before full payment is made, this can lead to a great deal of hassle for the buyer as they will have to go away, sort the insurance, come back and pay for the car, go away and sort the tax (now that they have the MOT certificate), come back and finally drive away.

Trade buyers buying many cars will not worry about the hassle factor too much as they will get their new cars delivered by transporter, it mainly matters to them for the resale value which tax can add onto their forecourts.

When does the MOT run out (or does it even have one?)

Selling your car with MOT gives your car a boost in auction as buyers will just see it as an added expense if it does not have one. Your buyer will also need to have a valid MOT before they can ensure the car!

Are there cosmetic things that could be tidied or corrected before you enter it?

Are there stains on seats or interior trim that can be removed? Is there a brake light bulb that could be replaced? Are there stickers on the windows that could be removed?

Is it worthwhile sorting out that scratch before you enter it?

Getting a small scratch or dent repaired before you enter your car can increase the chances of it selling as it will not be noted on the damage report (as long as it is a good job!)

Do you have a spare key, SatNav disk, or old garage bills in the back of a cupboard somewhere?

You should do your upmost to ensure that you give everything associated with your car to the auction along with your vehicle. Things like spare keys add to the value and old garage receipts let your buyer know exactly what has been done, added, changed or mended to their new car as well as who done it.

Obviously, if your car has built in SatNav, you should include the disk for this along with any instruction manuals.

Remember, auction houses will inspect your car and so will our buyers sonly sort out scratches or other problems if you feel you can be a good job of it otherwise it just means that someone else has to redo your attempt meaning more cost and time!

This article is only meant as a guide as all auction companies have different processes, fees, client base and ethos but I hope that this article has given you some insight into the considerations of selling your car, van, lorry, tractor (or any other vehicle) at a car auction and if you do decide to follow this route, good luck!

In my next article, I will be talking about how an auction works from the buyers side.

T. Mapes
tom.mapes@sky.com

The roar of the crowd as the cars rush by, the sense of excitement in the air. Is it the Indy 500? No, it is RC racing! RC racing, or remote control racing also known as radio control, is a quickly growing hobby segment that appeals to both young and old, and men and women.

RC cars are popular at a hobby level, for creating and putting the cars together, or even taking it to the next level with professional tuning and racing. You can purchase RC cars as a kit in an unassembled form or completely assembled and rtr or ready to run condition.

What Types of RC Cars Are There?

The selection for RC cars is huge and growing every day. You can choose cars in almost any body type that you desire, in any color and any style. However, there are a few main distinctions that you will need to make before you choose any car for the first time.

You can choose from:

1) Gas powered or electric

2) On road racing models or off-road models

3) Assembled or non-assembled

4) Car or Truck

These are the main choices, however once you choose what type you are looking for, you will still have many style choices as well as engine choices to make.

Gas Powered or Electric?

The biggest decision that will have to make when you choose an RC car is whether it is powered by nitro gasoline or an electric battery pack. There are pros and cons to both types, and ultimately you need to decide what type of power is best for your needs and what you want your RC car to achieve.

Electric RC Cars

Electric remote control cars are an excellent choice if you are just getting started in the world of RC cars. They are typically easier to care for, and much easier to maintain than their gas powered counter parts. An electric car will make a great starter car because they are generally less expensive than a nitro car, so you can take the time to practice and perfect your driving skills before laying down a lot of money.

Electric cars are run on batteries. The batteries are assembled into battery packs that usually have a recharging capability. This is much more cost effective than cars that require new batteries. However it can also be time consuming having to recharge your battery pack, so if you do not like to wait, a spare battery pack is likely a good investment.

You can purchase electric RC cars for any budget, so you should choose a car that is suitable for your needs. Electric cars typically go slower than a nitro car, however you can purchase electric cars that will achieve high speeds.

It is important to remember when you buy a new electric car you must break in the motor slowly in order to extend the motor life and allow the engine to achieve its full potential. When you break in the motor, you simply start running the car at a slower speed and gradually bring it up to speed. If you do not want to take the time to break in an engine you can purchase cars ready to run. In most cases, these cars are ready to go and the motors are already broken in.

Nitro Gas Cars

RC cars that run on nitro gasoline are the most popular and fastest growing segment of remote control cars. With nitro vehicles, you can buy the popular trucks that will take jumps at high speeds and go off road driving. Alternatively, if speed is more your thing, look for the racecars that are meant to speed along pavement, tracks or other prepared surfaces.

As with electric RC cars, you can purchase ready to run cars or kits in varying states of assembly. Nitro RC vehicles typically run faster than electric vehicles and you can find some that will go 70mph right out of the box.

Gas powered RC vehicles run on a specially formulated fuel made especially for RC cars. Most nitro vehicles have a pull start engine similar to a lawnmower for easy starting. Because nitro cars are more complex than electric vehicles, it is important that you follow the instructions carefully. You can purchase nitro starter kits that come with everything that you need to get started. This is a great way to go for beginners when you do not want to leave anything out.

As with electric cars, it is very important to break in your engine unless of course you purchase a ready to run kit, which should be ready to go straight out of the box.

Which Way to Go

No matter if you choose the nitro gas powered version or the battery powered RC vehicles, you will have a great selection available to you, and of course, you will have a lot of fun. Why not try a few of each? With so much variety out there, it is almost impossible to settle on only one RC vehicle.

© 2005 [http://www.rc-cars-now.com]

About the Author

Kevin Brown is successful author and publisher of many informative websites including [http://www.rc-cars-now.com] . His websites offer tips and advice on a wide array of topics including rc cars [http://www.rc-cars-now.com], trucks, boats and more.

Are you movie crazy? No, I don’t mean crazy for Harold Lloyd’s comedy Movie Crazy from 1932 about a young man with little or no acting ability, desperately trying to be in the movies. I mean, are you crazy for movies period? I must admit I’m a cracker for movies. So, all those who consider themselves movie crazy raise your hands. Yup, that’s almost everybody. Why are we movie crazy? Why do we live in a movie crazed society? Hey, what are movies anyway?

Movies are ideas and/or stories brought to an audience through emotion by sound and a sequence of seamless images. Thanks to Google Search.

How popular are movies? Well, the keyword “movies” boasts a mind boggling 1.1 billion and growing number of searches on Google’s search engine alone. And the keyword “movie trailers” has collected a whopping 127 million plus searches. Watching movie trailers on the internet has become a popular past time for many. I know my husband’s one of them. He loves to watch his movie trailers.

This past year alone has brought in an astonishing box office revenue of 29.2 billion dollars worldwide just for 2009. Movies are watched and made worldwide. The language gap has been dissolved due to the addition of subtitles. Now we can all share in the universal movie experience. As well as being universal, movies are made for everyone young and old. Why you can even see generations at most Disney or kid movie showings. There is something out there for everyone no matter what your age.

We celebrate movies and we celebrate the stars in our movies. We bring them into our homes by way of TV shows dedicated to stars like ET, ET Canada, Access Hollywood and TMZ to name a few. We grab supermarket tabloids like The National Enquirer and Star scanning the latest celebrity gossip and stuff them into our shopping carts when no one is looking.

We have Oscar parties like we do Superbowl parties and even bet or at least announce our opinions on who the winners of the Academy Awards, Golden Globes, MTV Awards, etc. will be. Then there’s the classic TV shows like ‘Lifestyles of the Rich and Famous’ that we turned on faithfully oohing and aahing over the content like it was fine wine. The show ran for over 10 years (March 1984 – September 1995). What a run! What a concept! We actually got to tag along and drool over the extravagant homes, lifestyles and dream vacations spots of the stars. Today, you can watch similar shows like MTV’s ‘Cribs’ and VH1′s ‘The Fabulous Life of….’

If you’re more of a home body you don’t have to leave the comfort of your own home to see a movie. You can literally channel movies through your TV’s regular cable or on specialty movie channels like Thrill, The Movie Network, HBO, Movie Central, Showtime, Turner Classic Movies, etc. And that’s after you’ve clicked through the TV movies of the week, recorded movies on your PVR or sent your kids to the video store to rent one of this week’s new releases. Oh, and not to mention you can buy movies from your brick and mortar video store down the street or even online on eBay or Amazon.

How do we get our golden tickets to these grand palaces? We buy cereal boxes and cut out cardboard vouchers, we use our air miles points or exchange reward points to turn cash into movie tickets. We fill out contest forms in hopes to be chosen as the lucky few to attend pre-screenings to our favourite movies before they even hit theatres. We also line red carpets around the world and tune into celebrity interviews on our favourite daytime and night-time shows like The Tonight Show with Jay Leno, Late Night with David Letterman, Oprah and Regis & Kelly.

What beats the movie experience? Nothing. We cue up for our tickets, purchase our favourite goodies, grab the latest Famous or Tribute magazine for casual light reading before our movie (while devouring our real buttered popcorn or bag of liquorice). The lights go dim, the screen widens and the picture and sound arrive simultaneously. We anticipate the movie previews while watching the nuisance commercials and then there they are. Those big beautiful coming attractions in all their glory. We whisper yeas or nays or give a thumbs up to our pals seated beside us for the next movie adventure we’ll be planning. Then if we’re lucky, that is, the guys will get to hear the bellow of the THX sound effect that roars around the theatre. (Hey, guys you can hear it on youtube or download it as a free mp3 or ring tone). Then the wait is over. Whoopee! And the adventure begins…

Again, why are we movie crazy? Could it be because movies are inexpensive; a cheap date; or an economical family outing. Is it that the encounter can be even more enhanced through the Imax or 3-D experience. Or does it go deeper. A chance to escape the real world if only for a few hours. Movies evoke emotion whether it’s excitement, laughter, terror, sadness, inspiration, faith, love, etc. Maybe you’re on an unpredictable adventure, figuring out a mystery or watching a family deal with loss. Movie’s take us away; anywhere we want to go. Even the theatre itself is an experience as we’ve discovered. The lights, sound, feel, big screen, comfy oversized fabric chairs, convenient cup holders, popcorn and munchies from the snack stand, etc. The movie experience really touches on all our senses. What movies have stirred you emotionally lately?

The movies are one place where you can choose what you want to see and feel. If I want to be happy I’ll go see a light hearted comedy. If I want to be thrilled I’ll go see a thriller or horror. And if I want to entertain my little niece and nephew I’ll go see the latest animated movie, etc. Then there’s the rest of the genres that fill out the movie experience: action and adventure, crime and gangster, drama, epics/historical, musicals/dance, science-fiction, war, documentary, westerns, biopics, chick-flicks, detective and mystery, disaster, fantasy, film noir, guy films, melodramas/weepers, road films, romance, sports, supernatural, etc.

Movies bring people together. They are something to talk about at the watering hole at your 9 to 5 job, chat amongst your facebook friends or discuss in forums. We can talk about the worst movies we’ve seen or our all time favourites. We can quiz each other on movie trivia, quotes and songs. We can read or write reviews on movies, look up movie ratings and purchase books on movies. We can even get the latest Hollywood gossip sent to our email boxes or go online to peruse blogs such as Leonard Maltin’s Movie Crazy blog.

Is there any other advantage from movies other than the whole entertainment experience? Actually, there is. Many professional therapists are using movies to help people in crisis. There is a therapeutic movement using—you guessed it—movies. It’s called Cinema Therapy. Cinema therapy is used because it’s readily available (there’s a movie theatre in every city pretty much) and the subject matter of most films are familiar to everyone. It also enhances the rapport between both the client and the therapist. Who doesn’t want to talk movies.

Other benefits include the release of emotions such as when we laugh during a comedy our laughter releases stress, tension and/or pain. A tear jerker that makes us cry releases built-up/blocked emotions. How about movies that touch on relationships or parenting. These observations and/or lessons can bring us closer together with people, make us analyze our current situations/relationships or make us realize we’ve got work to do.

And if there’s one last thing that solidifies our movie crazy mentality it’s our want or longing to actually be in a movie and/or meet a movie star. Well, this just in—you can do both. Have you heard the term TV or movie extra? If you want a better than bird’s eye view of making of a movie and to encounter a movie star or two sign-up to be an extra. You’ll get paid, fed, be on set and maybe bump elbows with your favourite movie star.

JC Wiebe is an author, blogger and manager of her son, actor Cainan Wiebe (The Sandlot 3, 16 Wishes and The Twilight Saga: Eclipse). For more information and step by step guides for child extras and actors get JC Wiebe’s ebooks: Extras! Stars, Sets & Soda Pop: The Child Actor Series and/or Get Started as a Child Actor: The Child Actor Series. Ms Wiebe’s acting blog can be found at http://www.KidsInMovies.com where she shares her on set experience, knowledge and advice with parents who want to get their kids into acting.

There are many reasons why you could be in the market

for a new job right now. Perhaps…

==> You just graduated from high school–or even better,

college–and you’re ready to strike out on a quest for

your first “real” job.

==> Your worst fears finally manifested and you’ve been

downsized.

==> You’re bored with the career path you’ve been on for

the past few years, and you’re ready to strike out in a

new direction.

==> You want to change jobs (within your field) for better

salary, benefits, or chance at promotion.

Whatever your motivation, a powerful resume is

essential. In truth, a resume alone won’t get you that

dream job you’re craving. Not even if you implement

every resume writing tip you can get your hands on!

But a great resume will get you in the door for an

interview. It will make you stand out as a superior

candidate for the job you’ve applied for. And that

achievement is huge, given the fierce competitive

nature of today’s job market. Not only that, but a

well-crafted resume will put the decision-maker you

meet with in a hiring frame of mind. As long as you

don’t blow the interview, you’ll have a great shot at

that job!

Digest and apply each resume writing tip below as you

craft a powerful resume that will make all the

difference in your adventure to land a job!

POWERFUL RESUME WRITING TIPS: 10 Steps to Success

Resume Writing Tip #1: Gather your background

materials. To complete your resume, you’ll need to know

your dates of employment at each of your previous jobs

and when you went to school. You’ll also need to be

able to describe your skills and accomplishments on the

job, so put some thought into those areas.

Resume Writing Tip #2: Decide on a format. Before you

can start writing a resume, you’ll need to decide if

the functional or chronological format will work best

for you. Remember, you want to put yourself and your

abilities in the best light.

Resume Writing Tip #3: Put together a general outline.

A resume outline will help you get organized and will

prevent you from overlooking any essential pieces of

information that should be included.

Resume Writing Tip #4: If your resume is targeted at a

specific employer or career path, learn all you can

about what they need. Spending time on this research

will help you with your resume, with the cover letter

that goes with your resume, and with the upcoming

interview. Make sure you know what qualities will most

benefit the employer and think about how your abilities

match those qualities. (Read another resume writing tip

on how to target.)

Resume Writing Tip #5: Plan, plan, plan. Before you

actually start writing, spend time just thinking about

how you’ll present yourself in the resume. What is your

objective in seeking a job? This objective should serve

as a sort of bull’s-eye to structure your resume

around. What have been your most significant

accomplishments? You’ll want to highlight them. What

unique qualities do you bring to an employer? Think in

terms of benefits. Also think about the resume design

you’ll use, the fonts within, and the resume wording .

Resume Writing Tip #6: Start writing, following your

outline. Take your time. Use a lot of action words . Be

concise. Don’t use “responsibilities included” or

“responsible for.” It’s a waste of space. Use bullets,

rather than long paragraphs.

Resume Writing Tip #7: Cut and paste your content into

your resume template. If you’re at this site, you’re

probably not an experienced, professional resume

writer. So, take a resume writing tip from a pro. Use a

resume template . There is no reason why your resume

must look amateurish.

Resume Writing Tip #8: Review, edit, and proofread like

a maniac. One of the biggest resume mistakes is typos

or grammatical errors. These errors may seem trivial,

but they can cost you the interview, and ultimately the

job. After all, if you can’t be bothered to make sure

that your resume is 100% accurate, what guarantee is

there that your job performance will be high caliber?

Resume Writing Tip #9: Get someone else you trust to

look at it. It can be really helpful to get someone who

knows you to look at your resume. Not only are they

more likely to catch simple errors, but they may point

out strengths you’ve missed or underemphasized. Tell

them you want their honest opinion and you’re open to

questions. Use their input to clarify your resume. Even

if you write your own resume, you may want to think

about getting a professional to do a resume critique .

Resume Writing Tip #10: Send it out into the world. The

more resumes you submit, the more likely you are to get

an interview. Don’t put all your eggs in one basket by

applying for only one job. And, don’t be afraid to take

some risks and apply for a job you’re interested in,

even if you don’t quite match all the qualifications.

Most employers ask for many more qualifications than

they absolutely require.

Hopefully, at least one resume writing tip on this page

has given you some food for thought. But don’t stop

your training here!

Kathi MacNaughton, a freelance writer and editor, has years of management and recruitment experience. For tips & advice on writing powerful resumes, see http://www.powerful-sample-resume-formats.com. Copyright 2004 Kathi MacNaughton. All rights reserved.

Pet lovers would simply love to know how to get cheap pet supplies especially nowadays when budgets are a bit strained. On top of that, people simply just want to get more value for their money. Pet supplies can sometimes be a bit too expensive and that isn’t just about the dog food. Other top of the line pet care products such as Frontline for dogs can be a little too much weight on one’s wallet.

Tips on Buying Cheap Pet Supplies

The goal in paying cheaper prices for the supplies you regularly buy is not just to simply save money but to actually save and get more value for your money. The final goal in this endeavor is not only to make your wallet happy but your pet should also be happy as well.

Timing is Essential To Get Pet Supplies Cheap

Every serious pet owner should really consider when they shop for supplies. Sometimes, it’s not a matter of where a pet owner shops for supplies but it’s actually a matter of timing. The stuff you need to keep you pets healthy and happy can be found in the local pet store.

What pet owners need to do is to find opportune times to purchase supplies. This simply boils down to purchasing your stuff during sales, most notably clearance sales. One can easily notice that pet shops will hold a clearance sale during the cold winter months. A lot of savings can be generated when purchasing stuff at this time of the year.

It doesn’t mean that the supplies you buy at clearance sales are about to go bad. The fact is that most people buy new pets during the summer thus the demand for the said supplies go down during the winter when almost no one buys new pets. When the demand for cheap pet supplies goes down, that is during winter and clearance sales then it is advisable to purchase your stuff.

Buy Supplies to Last

Now, when you purchase high end pet supplies like Frontline for dogs, be sure to buy them in order to last a while. Check the material the supplies are made of or the packaging of certain products like powders and pest control materials. Expect plastic bowls to get chewed up so pet owners should get stainless steel doggie bowls instead.

Lookout for Saving Opportunities

Sometimes pet shops will give out coupons to its customers. In case they do then be sure to grab some coupons. A store may not always have sales but if they do give out coupons then this is a clear indication that pet owners can get cheap pet supplies. Now, imagine how much you can save if you bring the coupons and buy stuff during a sale.

Check Your Options Online

Another way to save money on pet supplies is to look for suppliers on the Internet. Sometimes these suppliers sell their stuff at lower rates than the ones you can find at the store. Be sure to check out the fine print before you pay for the pet supplies you ordered.

Make Them Yourself

Another way to save money on supplies is to make them yourself or recycle items. If a neighbor or someone you know no longer uses certain materials like dog houses and other things, you might want to ask them to give it to you or purchase them for a cheaper rate compared to the ones at the store. Pet owners can also make their own dog rope, fish tanks, or chew toys.

As you can, there are many different ways to minimize the impact that pet supplies have on your wallet. There are multiple ways to get cheap pet supplies. Sometimes it just takes a little research and some creativity but when taking into account the amount you will save in the long term its definitely worth it.

Jason Aldiers is the author of this article. If you would like to buy cheap pet supplies such as Frontline for dogs or just read about various different pets, please visit Discountedpetsupplies.net.

Are you planning to revamp your child’s room? Are you looking out for things which will make your child’s room bright and trendy? Have you ever given a thought for children’s furniture, kids’ toy boxes? Not much, right?

Furniture and toys will be the best option to start with the renovation of your kid’s bedroom. Always look out for things which are going to help your child to learn faster, bring those toys which will encourage them, which will fire their imagination and every creative aspect of their life. The first thing you can to do is to plan out the things and then start working on it. Make sure how you are going to do it, what things are you going to place in their rooms, which colors you are going to put on their walls, and the color of the children’s furniture. Have you ever thought from where you are going purchase all these things and what will be the expense?

Try to make your child’s room special by using decorative things like cartoon print bed sheet, colorful flowers, etc. Many parents want to give the best to their children no matter if it is little expensive. A variety of kids furniture are available in the market like tea party tables, rocking toys, wooden toys, educational toys, art activity desk, bookshelf, toy box etc. These things not only make their room attractive but also help them to learn lot of things for example; tea table will be helpful in learning table manner, bookshelf will help them to keep their books in an organized way, after playing children put their toys all over the room so don’t you think toy box will be helpful to them to keep their toys back after playing. Toys are the best thing which will help your child to learn lot of things in their day to day life.

Now this is not all about making your child’s room look special but it’s also about what quality kids furniture and kids toy boxes are you using. Parents look out for those kids furniture which are not harmful to their children. Lots of toys are made of plastic which contains toxins in it and those are harmful for the health of the children. These toys and kids furniture should be of better quality and try to use wooden furniture in their rooms which will last for long time and will not prove harmful to their health.

You can find this furniture in well known shops of wooden kids furniture where you will get lot of varieties. Try not to buy inferior quality things due to lesser cost. If not possible, use a few things in the room but of good quality. There are number of stores dealing with children’s furniture in the internet market so just enter your search and purchase appropriate furniture for your child’s bedroom.

Bart Albert is the author of this article on Childrens furniture [http://www.oldfashionedtoyshop.co.uk/component/virtuemart/?page=shop.browse&category_id=8].

Find more information about Childrens toy boxes [http://www.oldfashionedtoyshop.co.uk/component/virtuemart/?page=shop.browse&category_id=12] here.

Dog-child interaction is the single most important issue to deal with if you have a child and a dog. Children love dogs but dogs don’t always love children. When you bring home a new puppy, your child should be trained together with your dog. Dog owners need to remember that it takes two to tango. Children aren’t often taught how to treat a new doggy which can make his life a living hell. This is not only torment for your dog but can be dangerous to your child. Never trust your child alone with ANY dog, regardless of how gentle that dog is known to be. A child tends to know just which buttons to press to turn the gentlest animal into a dangerous beast. Most dogs initially feel threatened by a child because they are at eye level, they have high-pitched voices and make vigorous movements. The dog senses that the child is somewhat unpredictable. Dog-child interaction should be monitored in order to make sure that child and your dog are getting along.

What you should teach your child

• Do not let your child hug the dog until the dog-child relationship has developed and they’ve become comfortable with each other.
• Children are accustomed to showing their affection with a hug, but some dogs will tolerate it while others will not.
• Never approach a strange dog without asking the owner if it is o.k. to do so.
• Allow the dog to sniff you before you try to pat him.
• Stay away from stray dogs. A stray dog may carry disease or try to attack.
• Never scream or run away from a dog. This will only start a chase.
• Never run towards a dog or around a dog.
• Never approach a dog face to face. This is threatening to them. Always approach a dog from the side. This will allow the dog-child relationship to develop.
• Never look a dog square in the eyes.
• Never tease or hit a dog whether he’s loose, tied up, behind a fence or in a crate.
• Never play rough games with a dog, such as tug-of-war. This will encourage a dog to become aggressive.
• Never pat a dog on the head. Always approach him under the chin or on his back.
• Never bother a sleeping dog.
• Never bother the dog while he’s eating or chewing his favorite bone.
• A dog is not a toy. Never yank on his ears or pull his tail.
• If a dog poses a threat, teach your child to stay perfectly still with arms at the side, avoid eye contact, don’t scream. If there is no one around who can pull the dog away, have your child use a jacket, schoolbag, garbage can cover, or anything he can find as a shield while backing away from the dog slowly.
• If a dog has knocked your child to the ground, he should curl up into a ball with his hands behind his head to protect his face.
• Never give the dog table food.
• Always play with your dog under adult supervision.
• Always be kind to your dog. This will help develop a dog-child friendship.
• Always protect your dog from harm.

What you should know as a dog owner

• Begin obedience training your dog as soon as possible. Don’t wait til he gets older, it’ll only get harder.
• Never leave your child alone with the dog.
• Never let your child walk the dog alone.
• Never tie up your dog. Provide your dog with a fenced-in space instead.
• Socialize your dog. Get him acquainted with other dogs as early as possible. You should also get him familiar with everything in his environment, both indoors and outdoors. This is key in attempting to establish a great dog-child relationship.
• Reward your dog for good behavior with praise and a treat.
• If you leave your dog in the yard, make sure your fence does not have spaces large enough for a child to stick their hands through.
• Never allow your child to abuse the dog in any way. This will never enable a dog-child relationship to flourish.
• Give your dog a space to call his own to which he can retreat to if he is feeling bothered (such as a crate).
• Do not allow your child to invade your dog’s space especially while your dog is eating.
• Get your dog used to being touched on all body parts. This will make him more comfortable around children.
• Teach your dog to maintain a good temperment in the case of having his food bowl taken away while he’s eating or removing a chew toy from his mouth. This will allow your dog to be more comfortable having a child around when he’s eating or chewing on his favorite toy.
• Teach your child how to properly handle the dog/puppy.
• Walk your dog on a leash. Do not allow him to roam free.
• Keep in mind that just because your dog is wonderful around your own children doesn’t mean he will tolerate other children the same way.
• Spay/neuter your dog.

If you have a dog and are expecting a baby

First off, if you haven’t read the information above this subhead, go up and do so now. The above information will provide you with all the do’s and dont’s in preparing your dog for an addition to the family. If your dog has never been around a child for a long period of time, you will have the next nine months to get him used to it. Dog-child interaction is crucial at this stage.

Invite a niece, nephew, cousin, neighbor, etc. over for a few hours a week (Preferably a child who still wears a diaper. This will get the dog used to baby smell as well).

This idea satisfies two objectives: it will get your dog used to having a child around; and will develop your dog’s behavior in such a way which allows him to have a dog-child relationship with almost any child. Teach your dog how to behave around a child using much of the information discussed above.

Do not wait until the baby is born in order to make adjustments. Try to make as many adjustments as you can before the baby arrives, this way he won’t be hit with all these changes at once. For instance, if you will have to move furniture around to accommodate a high chair or a playpen, this may affect the placement of your dog’s bed and bowl. If so, make this move before the baby arrives. This will lessen the impact it will have on your dog and is less likely to affect the dog-child relationship.

Once you have the nursery set up for the baby, teach your dog that he will not be allowed in the room, at all. If he learns this before the baby comes, it will lessen the dog’s resentment towards the baby.

Get your dog used to the sounds a baby makes by playing a recording of a baby cooing and crying. Play this recording in the nursery in order to indicate to your dog where exactly he can expect these sounds to be coming from.

Make accommodations for your dog for the day you go into labor. He may have to spend hours alone before daddy’s comes home from the hospital.

When it’s time to bring the baby home, have someone go into another room with the dog while you put the baby down and get settled. Then bring the baby out and introduce the dog to the baby. The dog will probably give the baby a sniff or two and seek your attention. After all, he hasn’t seen you in days. At this point, it would be a good idea to put the baby down and spend some time playing with the dog. Show him he’s still loved. This will aid in the development of the dog-child relationship.

Your dog may require some extra attention in the first days of welcoming the baby. This will keep him from resenting the baby for stealing all the attention. Give him your undivided attention.

Allow your dog to be present when changing or feeding the baby.

Never yell at your dog for getting too close to the baby. Allow him to sniff the baby in order to get used to his scent. Make sure this is done under strict supervision. This will help nourish the dog-child relationship.

As the baby gets older, you will teach him to respect the dog and be gentle towards him.

Get your child to help you with dog chores, such as feeding and walking the dog.

Before your know it, a natural dog-child bond will form which will give them a long-lasting friendship for years to come.

Help your child and your dog live in perfect harmony by adhering to these simple rules. Once a good dog-child relationship has been established, this bond will last a lifetime.

If you have trouble controlling your dog, you should bring your dog (and your child) to an obedience class to help you get started.

Nancy Settecasi, Owner of Happy K-9 Dog Care Proud owner of Cookie and Skippy, Cocker Spaniels, Dog lover http://www.happyk-9.com

Apart from having fun, people who do snow skiing can also obtain some healthful benefits from doing such activity. Being one of the most interesting sports in the cold winter season, the number of people who engaged into snow skiing sport is significantly increasing. Provided with the essential details on the significant benefits one can get from snow-skiing, you now have more reasons to engage into such sport.

Nowadays, many people already consider snow skiing activity as a perfect means of muscle exercising per se snow skiing exercises. In doing so, you can enhance your muscle strengths, particularly the leg muscles and other muscle groups. Aside from muscle strength development, snow-skiing exercises can also help in making the entire body more fit and strong.

In order to obtain the maximum skiing benefits in terms of developing muscle strength, you have to learn the important techniques in the sport. These snow skiing techniques are not only provided for those who seek muscle strength enhancement but also offered to aid those who want to take part of the tough snow skiing competition.

Exercises and Snow Skiing

One can only obtain the full beneficial effects of snow skiing provided that he or she is fully aware on how to do it right. This can be achieved by doing some cardiovascular exercises prior to performing the actual snow skiing activity. It is necessary to undergo into such form of exercises in order to enhance your stamina in order to succeed in any sport you would prefer.

A. Cardiovascular Exercises

Cardiovascular exercises that would help in stamina development encompass jogging, cycling, swimming and brisk walking. These exercises are also designed to build and enhance your endurance. Considering that snow skiing requires focus, it is very necessary for you not to lose energy and get tired easily.

B. Other Preparatory Exercises

Other forms of exercises are also offered to help build and maintain strength, particularly your quads and hamstrings. Lunges and squats are two of these suitable strength-enhancing exercises. Performing these types of exercise would help you focus on building strength in both the outer and inner thighs.

Another important type of exercise you can perform in fulfilling such goal to maximize skiing potentials is manifested with the leg exercises. Acquiring and maintaining strength in the legs is indeed necessary for you to perform well and last in the sport.

Besides leg exercises, you may also try on pertinent exercising as such with the knee exercises. Of course, having strong legs may not be enough to perform well in the snow skiing. Instead, it too requires you to maintain strong knees to avoid the risk of having some knee injuries in the later process. In order to ensure sturdy knees and legs, you may try doing squats, lunges, leg curls, leg extensions and leg presses. Adding some weights can also help in augmenting strength in both the legs and the knees.

More than the leg and knee exercises, it you to can perform other exercises that would help develop your core and upper body, hips, shoulders and arms. Flexibility exercises also play a great role in the preparation for snow skiing. Aside from keeping you safe from any potential injuries, this can help you and your body obtains balance and control in the whole sport duration. Conditioning and re-conditioning of the entire body parts is also essential to ensure that you are actually ready for the skiing season.

Also note that in order to maximize your snow-skiing potentials and ensure your safety, utilize and equip yourself with only the best and durable skiing paraphernalia, which then could mean that a ski wax store visit is likewise, necessary.

About the Author

I have been teaching skiing for a local ski area for 20 years. I was the assistant ski race coach for Fairfield University 1995 to 2001. Skiing tuning for Ski Wiz Precision Ski and Snowboard Tuning and Bicycle racing. I ski raced as a kid from 1975 to 1985. started when I was 11 years old. Started skiing at 4 years old.

WHAT ARE “UNTAPPED PROSPECTS?


Untapped prospects are a) accounts and sites with the same characteristics as your best customers, but are not in your marketing database, and are therefore invisible to you, and

b) unidentified key player contacts within accounts and sites

you are already targeting who are in the decision-making group for your product or service. These contacts are especially

significant, because they represent a segment of your market you may now believe is visible to you but in fact, is not.

HOW THE STAUTS QUO CREATES BLIND SPOTS


Many marketing and sales techniques in use today practically assure that your company is overlooking major parts of

your available market, missing viable prospects in the part of

the market you are actively targeting.

DATABASE BUILDING BY DRIVE-BY


Sales people, including those that work for channel companies, generally build market knowledge through referrals and drive-bys. A “drive-by” is a situation in which a sales person

is on their way to an appointment and notices a large building

with an impressive logo and thinks, “They must buy what I sell somewhere in there.” The sales person adds the company name to a list of cold-call accounts. When business is slow, they might pull out that list of cold call accounts. Sales management works diligently to keep sales people from spending any time on untested accounts, and that is an absolutely correct posture for them to assume. Ideally, it is a salesperson’s job to close deals, not find and cultivate new opportunities.

RELYING ON LISTS


Rented lists are one of the most common ways that marketing tries to build market knowledge and generate leads on behalf of sales. Have you ever taken the time to look at those lists? Massini Group has, and what we see is not encouraging. We’ve found that even list sources with relatively strict selection criteria can be 50% or more off target from how they were described. If you doubt this, look at the list of respondents

to your latest email or direct mail using rented lists. In one particular case, an enterprise software company found 53%

to 76% of its respondents were “off target”. In another, a

storage systems company found that eight in nine of the respondents was “off target” even though selection criteria were very strict and the source deemed credible. Worse

yet, you have absolutely no leverage to push list owners to develop contacts at accounts that are not presently in their list.

Another appealing source of information to tackle the problem of gaps in market visibility is a commercially compiled list or database. However, like rented data, in and of themselves they are not comprehensive.

A computer hardware company that uses a major provider of IT-installed base data recently estimated that the source had detailed information for just one third of its market.

COMMERCIAL DATA SOURCES ARE AVAILABLE TO YOUR COMPETITION TOO


Also remember that your competition has access to the same commercially available sources. And so does every other company that is marketing and selling any product even remotely similar to yours. This translates to a massive amount of competition for mindshare among the unfortunate individuals whose names appear in those databases.

“AUTOMATING THE PROBLEM” WITH CRM AND SFA


A growing number of companies are investing in CRM or SFA solutions with the expectation that they will improve marketing and sales operations. Unfortunately, these tools generally

only increase the velocity of the status quo. If no specific effort is made to change the culture, improve the methodology

or advance the science of market penetration, then a system

to automate the processes will not help–it will only automate and accelerate a flawed and ineffective process.

In our experience, these tools take significant time to implement and are initially focused on late-stage pipeline accounts and customers, thereby providing no assistance at all to individuals trying to grow their business, generate leads, or meet aggressive sales targets beyond the installed base.

SHEER NUMBERS ARE NOT ENOUGH

No single source of market information can assure you

comprehensive market visibility, coverage and penetration.

But even a variety of sources of accounts, profiles, attributes

and contacts do not necessarily solve the problem. If all of

the sources that you acquire essentially offer overlapping

views of the market, you have not gained a thing, except maybe a false sense of security. For instance, having 100 contacts

at one account and none at 99 other accounts is not helpful.

In another scenario, having detailed knowledge of 10% of

the installed base of a complementary product is necessary,

but not sufficient.

The key is to develop a single data set built from multiple sources, and then develop metrics that illuminate the gaps, both in terms of overall scope and of depth of knowledge. This is an on-going process, and additional sources should be reviewed and added as they become available. The biggest returns are realized as gaps are filled and marketing and sales efforts are directed at the newly discovered accounts and untapped prospects.

FINDING BETTER POINTS OF ENTRY


Tired of fighting to get past gatekeepers? Wouldn’t it be better for you to locate a different individual within the same target company that is not constantly subjected to such a barrage? The response rates that most email, direct mail and telemarketing generate might suggest so. Massini Group definitely believes so. This is not to say such sources of information are not useful. Use them to clarify your vision of the available market, but seek a more fruitful path of entry into the target company.

Most sales process training available today makes it a point

to differentiate between the individual within your target

company that can make the decision and those that prepare

the decision maker to do so. Called the point of entry, or

point of receptivity, this individual lives every day with the pain that you seek to remedy.

Depending on the industry, this individual is probably not

someone whose name appears in SEC filings. But they are

the key to your ability to get your foot in the door. They can identify all of the players in the process and provide your

sales people with the internal intelligence needed to advance the process. Your challenge is to find them. This is where

alternative sources and data gathering techniques should

be used to fill in the gaps left by commercially available

sources of information. For example, by first seeking the

individual with operational responsibility for the solution they were offering, a data warehousing company increased its appointment-setting rate five times over, making it possible

to utilize a face-to-face, scheduled meeting to get past the

CIO’s phalanx of gatekeepers.

INCREASING MARKET VISABILITY: THE MASTER TARGET SITE LIST


The key to successful market penetration lies in exposing untapped prospects by improving the quality of the data

upon which you base your programs. This is not accomplished simply by “buying a better list.” It is done by qualifying existing data, verifying it, identifying and filling in the gaps, and engineering an improved system that allows you to continually improve and augment the data throughout the sales cycle–all while furnishing your sales force with higher-quality, on target leads. The result is greater market visibility in the form of a Master Target Site List that accurately represents your full potential market.

Creating a Master Target Site List is a process, not an event. If your current marketing practices are based on sales-force or third-party data sources, the steps are straightforward:

o Build a comprehensive list of members (sites) in each market segment.

o Assign a value to each member that is shared by sales and marketing.

o Identify and quantify additional information gaps (e.g., incomplete data in title field).

o Methodically gather data to fill the gaps.

o Maximize the value of new visibility to untapped prospects by aggressively communicating to those companies and individuals.

Once developed, the Master Target Site List provides the following critical benefits:

o Guarantees the list contains only those companies your sales force agrees are valuable. Therefore, any time or money spent to develop a lead or sale will be on target in terms of company/site.

o Guarantees you are seeing the entire list of companies or

sites within a given geography that correspond to your target

market criteria. Thus your untapped prospects are minimized, and you are calling on a much greater percentage of the overall market. Each lead will be truly incremental to the current sales force funnel.

o By knowing your entire universe through your Master Target Site List, you are taking a critical step toward being able

to market efficiently and effectively, and in alignment with

the needs and expectations of your sales force.

o Sales force resources are not wasted qualifying leads;

the sales force can concentrate on converting quality leads into sales.

The payoff potential is enormous in terms of the efficiency and

effectiveness of marketing operations, alignment between

marketing and sales, and the ability to rapidly sequence actions based on an objective understanding of the gaps in your

knowledge base.

PROOF: MASTER TARGET SITE LIST = BETTER RESULTS

Example #1: Fortune 1000 Storage Company

ASSIGNMENT: This company was seeking to substantially

increase penetration of their storage products among the

4,000 largest hospitals in the U.S.

MEASURE: Gain initial responses from qualified targets in order to initiate a marketing dialogue.

KEY STRATEGY: Compare traditional direct marketing with the Master Target Site List approach while gaining initial responses. The incumbent approach involved use of direct mail targeted using rented lists. The rented lists had exactly the selection criteria they wanted and were generally known to be the best sources available. The direct mail seemingly produced good results, generating a 4.5% response in a market generally known to produce only 0.5% response. However, of the 450 responses, only 100 actually hit the target list of 4,000. The remaining responses were from a) hospitals that were too small, or b) allied industries (companies selling products to hospitals). Of the 100 in the target list, 50 were from hospitals with previous sales processes underway and thus did not present new sales leads. This left only 50 new hospitals that would be considered “good” prospects for the sales force. Thus, the “successful” direct mail program really only generated that same anemic 0.5% response the market “expects.”

ENGINEERED PROCESSES: Using the Master Target Site

List approach to achieve the same objective, the company purchased an unlimited-use list of contact names and cross-

indexed them with the target 4,000 hospitals. There were

2,500 of the contact names that connected to the target

hospitals. The remaining names, those not on the target list, were discarded for a lack of fit (prior to any further investment by marketing or sales). A telemarketing effort was directed at the 2,500 names, and 900 offers were accepted, representing 600 of the target 4,000 hospitals. All 600 sites were in the Master Target Site List of 4,000 hospitals and none of them had a prior sales force relationship (both of those factors were confirmed prior to the telemarketing effort).

RESULTS: The Master Target Site List approach resulted in

12 times the number of accepted offers by qualified prospects, compared to the previous direct marketing approach.

To further emphasize the value of the Master Target Site List

approach, the cost of the rented list approach was three times the cost of the Master Target Site List of 4,000; therefore, the overall benefit of the target universe base approach in terms of cost-per-outcome was 36 times better than the standard approach.

The tremendous improvement experienced by this company exemplifies the rationale for using the Master Target Site List approach. If you allocate some of your marketing funds to developing and maintaining the complete target universe, your marketing programs will perform better in terms of achieving sales goals, and will easily pay for themselves.

Further Proof: Fortune 500 Computer Company


ASSIGNMENT: A leading direct-sales computer manufacturer had been given aggressive new objectives for the expansion of PC and server sales in several markets: K-12; higher education; state, local and federal government; and healthcare. This

directive came on the heels of this business unit having achieved only 91% of their revenue objective in the previous fiscal year. Massini Group helped their marketing team discover

untapped prospects–the set of prospective customers who were currently not being engaged by their direct sales force. The challenge was to first identify these customers, then form

viable relationships with them, and bring them all the way through the sales process–into the company’s online store

to purchase products.

MEASURE: To meet or exceed sales goals by growing the revenue from the small/midsize segments in excess of targeted levels.

KEY STRATEGY: Rapidly increasing visibility to untapped

prospects through the use of Master Target Site Lists focused on each key market segment.

ENGINEERED PROCESSES: Overall, the company needed to gain control of their complex sales process, and Massini Group teams worked with them to accomplish this goal. A four-phase, end-to-end marketing and sales funnel program was implemented, based on the Massini Group’s Dialogue Strategy.

1. Created Master Target Site Lists (master list of target sites), starting with an extensive analysis of the business unit’s existing sales database. This process confirmed 69%

of their target sites were untapped opportunities–target sites and contacts with which they had not established a measurable relationship.

2. Identified key decision-makers at a much higher

percentage of the Target Sites, using telemarketing assets

(the idea is not to use inside sales resources to create your

Master Target Site List, but to use them later to exploit it).

3. Secured email opt-ins among known decision-makers, by using a combination of telemarketing, direct mail and

email, supported by a Web-based resource center.

4. Followed-up the opt-ins with aggressive e-marketing,

to either cause interested prospects to visit the online store,

or motivate the prospect to establish a relationship with an account manager for near-term sales.

RESULTS: Since the Dialogue Strategy methodology was

implemented in mid-2001, our client has increased their

coverage of targeted sites to 100%, and their

contact coverage (identification of at least one decision-maker at a target site) from 31% to 88%.

Additionally, they converted high percentages of their untapped prospects into partially and fully engaged relationships* with target accounts over the six measured quarters. A significant percentage of those relationships converted into business, and their all-important revenue performance ballooned to over

130% of target.

CONCLUSION


Many companies are experiencing underwhelming sales figures because their database marketing programs only effectively target and sell to one third of their market potential. The remaining untapped prospects must be identified, targeted

and cultivated to produce the sales figures necessary to keep companies competitive.

Developing a Master Target Site List, which includes previously unidentified accounts and sites, and previously unidentified key players, is the key to:

o Increasing market visibility.

o Developing programs that yield a greater number of higher quality leads than traditional marketing and sales-funnel strategies.

This is true whether companies depend on ad hoc sales,

drive-bys, rented lists, internally developed marketing lists,

or automated sales-funnel systems. Combined with the

Massini Group Dialogue Strategy, the Master Target Site List

methodology enables strong ROI, and sales growth superior–by orders of magnitude–to other industry practices.

The net result of this engineered approach is greater market visibility, increased operational efficiency, improved alignment and relations between marketing and sales, and clear action directed by concrete gap analysis.

ABOUT MASSINI GROUP
Massini Group is a full-service Business-to-Business database and relationship marketing firm specializing in complex marketing and sales processes. The company enables clients to gain control of complex marketing processes through the development and improvement of key marketing methods. “Engineered processes” developed by Massini Group can dramatically improve the results of database marketing initiatives, in both implementation time and execution. Massini Group has a proven track record of significantly improving sales results for its clients.

To learn more about how Massini Group helps companies engineer marketing and sales processes for maximum results, visit massini-group.com, or contact Sarah Harrington (503-274-7335) to schedule an introductory meeting with a Massini Group partner.

Introduction

India is becoming the latest fashion hub for the fashionistas. Indian designers are no longer confined to the domestic fashion and apparel market, they are gaining recognition and fame from all over the world. The various government policies and a boom in fashion industry have made it possible. One of the major breakthrough provided to Indian designers to showcase their talents are through the medium of fashion shows. Lakme India Fashion Show is the most popular fashion show celebration of India where the talents of already established and upcoming designers are showcased.

This event is a fashion celebration laced with lots of glamour and national as well as international media coverage. This time lakme India fashion week was held at Mumbai from 31st Oct- 4th Nov. Many high profile designers as well as audience witnessed this fashion fiesta. Famous bollywood celebrities were part of it.

Eminent designers like Surily Goel, Narendra Kumar, Sabyasachi Mukherjee, Nalandda Bhandari, Nandita Mahtani, Anand Kabra, Abhishek Dutta , Wendrell Rodericks, Anupama Dayal, Vikram Phadnis, Chaitanya Rao, Sanchita, Savio Jon, Payal Singhal, Sanjay Malhotra, James Ferriera, Priyadarshini Rao, etc presented their spring/summer 2007 collection. Also South African designer duo Sun Goddess and Clive Rundle presented their collection.

Brief descriptions of some designer’s creative work are as follows :-

Nalandda Bhandari

Nalandda Bhandari designs simple yet attractive and wearable collection under the brand name ‘Nasha’. She named her spring/summer 2007 collection ‘Free Spirit’. She covered all patterns and styles of contemporary women clothing, dress patterns like- tunics, kaftans, tube dress, skirts, shirts and burnt gold evening gown dominated her show. She played with glamour clad fabrics like chiffon, silk, georgette, voile, cotton and crepe. Her collection was largely ruled by animal prints and embroideries like African embroidery, sequin embroidery, etc. She also presented her men collection. She included her logo of rose embroidery in almost every outfit.

Narendra Kumar

The very famous designer Narendra Kumar presented his spring/summer collection 2007 at Lakme Fashion Week. The collection was named as ‘Love Touches You’. He presented a perfect blend of traditional and contemporary designing paired beautifully with each other. The women’s line of western collection had smocked & pleated skirts, balloon skirt with shirt dress, half collars, bloomers, chiffon with appliqué sleeves, etc which were created with the designer’s unique touch and detailing. The preferred fabrics by the designer were cotton, georgette, net, silk, mull and linen. The collection was unique but wearable in terms of design and pattern.

The men collection was very stylish and appealing in nature. Men models walked the ramp with elaborate embroidered batik styled shirts paired with stylish trousers completed with patch pockets and shiny zippers. Fun element of, feminity to male garments was provided by showcasing sophisticated floral printed baggy tops paired with tight fitting pants and capris. The choice of colors was dull jade, beige, blue, brown, saffron and white. Complicated embroidery, smocking, appliqué work and shadow work were part and parcel of his creative designing. The fun element was when the famous model turned actor John Abraham walked the ramp with white linen suit. Thus he complied every bit of creativity and entertainment aspects to his collection which gained him standing ovation by the audience and showering of red carnations.

Surily Goel

Surily Goel is young and talented designer who even designs for film personalities. Her latest creation on big screen was for actress Preity Zinta for the film ‘Jaan-e-Mann’. Her collection presented the carefree and sensual side of women’s clothing. This year’s collection was marked by knee-length skirts of georgette, crochets, chiffon, light silks and organdy, highlighting pleats and waist gathering with satin belts. Also single piece bubble outfits created in wide range of colors and fabrics. In this time’s collection she used more of small colored stones.

The presence of film personalities like Dino Morea, Sonali Bendre, Neelam Kothari, Fardeen Khan, Sameera Reddy and Tara Sharma in the audience during her collection put the star element into the show.

Chaitanya Rao

Chaitanya Rao’s collection was like early morning breeze with booming petals of budding roses. The delicate fabrics like georgette and chiffon provided that sexy feminine look to her collection. As her signature, she included moth in the form of embroidery or appliqué in all of her garments. The models took over the ramp with her mesmerizing feminine collection comprising of hem blouses with theme embroideries, pleated mini skirts with batik prints, moth appliqué blouses, long frayed double hem dresses, pale grey chiffon tunic, cream color chiffon bubble dress, dolman sleeved hipster blouses, the list goes on. To accessorize her collection she used thin and broad belts.

Sanchita

Sanchita’s collection presented in Lakme Fashion Week was bold yet wearable. She divided her collection into three segments- Punk chic, Copacabana and Swinging deco. The stunning designer pieces of bikinis and pareos, Hawaiian inspired kaftans, small balloon skirts, floaty dresses and minis provided the feeling of the beaches of Copacabana, St. Tropez and Riviera to the audience. Her collection was quite glamorous consisting of outfit like grey T-shirts with silver leggings, lycra T-shirts having sleeve ornamentations, strapless dresses accompanied with necklaces, earrings and brooches.

The men collection was marked by casual wear T-shirts, poplin trousers with detailed embroideries and white tuxedo jackets.

The garments were decorated with semi precious stones or with attractive patch works. Her line of collection was dominated by colors like white, apatite, agate, jade, opal and black onyx. The garments were accessorized with intrinsically crafted jewelry and bags.

Savio Jon

This designer emphasized heavily on the comfort factor of the garments. Savio Jon is well known for his simple yet attractive clothing lines which are high on value and seductive quotient. Unlike other designers he preferred his garments to hang loose around the body instead of body hugging/tight fitting clothes. He used free flowing fabrics like fish net, mul, chiffon, georgette and crepe.

Pinafore silhouette, long lean maxis, oversized blouses, deep shoveled armholes, low back and front necklines, were some types of garments he presented. In evening wear he glamorized the tubular silhouettes with shimmers. The ranges of colors choosed by him for his collection were beige, grey, brown, black, pale yellow and white. Thus the colors were also sober and subtle.

Payal Singhal

Payal Singhal for the first time presented her collection in Lakme Fashion Week. Her designer collection for women were designed keeping in mind today’s working women’s needs and comfort level. Stylish yet affordable was the key element associated with her collection. She beautifully used cutwork, satin, georgette, jacquard, tulle, cotton, crepe, taffeta, brocade and seersucker in club and partywear for dresses and tunics. Her display of outfits on ramp descended gracefully from daywear to glamorous evening wear. She started her showcasing of designs in oyster white color then, tea rose, yellow, coffee, watermelon to grapefruit color. Display of tunics and blousons were coupled with melon, gold or silver tights. The signature outfit was the oyster white kaftan embellished with golden embroidery.

Sanjay Malhotra

Sanjay Malhotra named his spring/summer 2007 collection -’Dejavu’. The key phrase which inspired him for this collection was -Life through my rose colored glasses. He instead of sticking only to free flowing usual feminine fabrics, even experimented with fabrics like fur, leather, voiles, denim, suede and laces which were highly appealing to today’s power packed independent women. The beautiful mix-n-match of these fabrics in sober as well as striking colors presented a collection that was bold enough yet stylish and wearable. Few of the many outfits displayed by him were- ivory colored mirror jacket with chiffon sleeves, colorful corset skirt accompanied with net petticoat, tunic with fur edge, etc. His collection was for the woman who likes to seek attention of the crowd and be different.

Clive Rundle and Sun Goddess

Clive Rundle and Sun Goddess were two international South African designers who presented their collection at Lakme Fashion Week. Fusion was the key style of their outfits. Extravagant layered dresses and skirts, jackets, evening wear, loosely fitted shirts and trousers, long coats and tops were part of their garment showcase. Their choices of colors were mainly creams, cherries, plums, peaches, sapphires, maroons and mauves. The free flowing pleated and layered outfits depicted the south African culture and fashion essence through them.

James Ferriera

James Ferriera made his debut at Lakme Fashion Week. He named his collection ‘Bombay Tokyo’. His collections were inspired by Maharashtra’s rich textile heritage.

The collections were divided into seven segments which were even named. The sari, an ode to devnagari, the hardy traditional towel, black magic, the sholapur story, warli and diwali were the seven names given to the segments.

Traditional warli paintings and paithani motifs were done on the clothes. Very uniquely he transformed the traditional forms of maharashtrian clothing into contemporary designs, like nine yard saris were intelligently converted into tunics. Marigold and leaf motifs were used on black shirts with cowl necks.

To describe in a nutshell his collection used ethnic fabrics and designs on garments with style and attitude. The outfit presented during finale had black georgette garments with glittering Paithani embroidery designs on them.

Conclusion

This event is marked by presence of celebrities and traders all across the globe. Also it provides a platform for the budding designers to show their talent and establish themselves into the high profile fashion industry, for the already established designers to show their collection and maintain their popularity level. The above mentioned review is for few of the many prominent and talented designers. The nutshell description of the designers suggests that this celebration of fashion and style is a sure shot success for India’s designers and promote the export business too. The very presence of film stars on the ramp of their favorite designers and in the audience is the crowd puller factor of this celebration. Lakme Fashion week is extensively covered by media and promoted also.

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Copyright © 2006

When shopping for a pair of hiking boots, it is important to know how they are made. No, you don’t need to know how to make your own, but you have to understand what goes into them and how it affects the comfort and durability – the overall quality – of the hiking boots. In this article I will describe the parts of a hiking boot, what they are made of, and how they come together to form the ideal hiking boot for you.

Like any shoe, a hiking boot consists of an upper and a sole joined together by a welt and with an inlet at the front covered by a tongue, and the whole is lined with various pads and cushions. I will discuss each of those parts in detail, in terms of what they are made of and what to look for in various types of hiking boots.

Sole and Welt

Let’s start at the bottom. The soul of the hiking boot is the sole.

Soles are usually made of synthetic rubber in varying degrees of hardness. A harder sole will last longer, but generally will have poorer traction on hard surfaces (such as bare rock) and will provide less cushioning. A softer sole gives you the cushioning you need for long hikes and the traction you need on rough ground, but it will wear out faster.

Manufacturers have made their trade-offs in choosing the materials to make their boots out of. The final choice is up to you when you choose which boot to buy. If you expect to do most of your hiking on soft surfaces, such as desert sand or bare soil, you might lean more toward harder soles. But most of us hike on fairly rugged trails with a good deal of bare rock, and we need the traction of a softer sole.

Inside the sole is a shank. It is a stiffening structure, either fiberglass or steel, that prevents the sole of the boot from twisting and that provides arch support. Shanks may be only three-quarter or half-length. Hiking shoes generally have no shank at all, deriving all their stiffness from the molded rubber sole. Good day-hiking boots may have a full-length fiberglass shank. High-quality backpacking boots will give you the choice of fiberglass or steel. It will depend on how strong you need your hiking boots to be, and how heavy.

Look for deep, knobby tread. Deep cuts in the sole allow water and mud to flow out so you can get traction. “Fake” hiking boots, designed to look like hiking boots but not to perform like them, may have thinner soles and shallow tread. Working boots also may have shallow tread, and they generally have harder soles than hiking boots have.

The welt is the connection between the sole and the upper. Virtually all hiking boots these days are glued together rather than sewn. If you are buying a very expensive pair of backpacking boots, give preference to a sewn welt. Boots with a sewn welt will be easier to resole when the original sole wears out. For hiking shoes or day-hiking boots, when the sole wears out, the upper is not worth salvaging, either, so a glued welt is just fine.

Upper

The upper of the hiking boot provides warmth, protects the sides of your feet from rocks and brush, and repels water. It must also allow your feet to “breathe,” so that moisture from perspiration will not build up inside the boots and cause blisters.

Uppers of hiking boots are usually at least partially made of leather. High-quality backpacking boots are often made of full-grain leather (leather that has not been split). Lighter boots may be made of split-grain leather (leather that has been split or sueded on one side), or a combination of split-grain leather with various fabrics.

Fabrics that are combined with leather are usually some type of nylon. Heavy nylon wears nearly as well as leather, and it is much lighter and cheaper than leather.

In any hiking boot, especially those made of combinations of leather and fabric, there will be seams. Seams are bad. Seams are points of failure. Seams are points of wear, as one panel of the boot rubs against another. Seams are penetrations that are difficult to waterproof.

The uppers of backpacking boots are sometimes made of a single piece of full-grain leather with only one seam at the back. This is good, for all the reasons that seams are bad, but it is expensive.

You’re going to have to deal with seams. But as you shop for hiking boots, look for customer reviews that mention failure or undue wearing of the seams, and avoid those brands.

Inlet and Tongue

There are two things to look for in the inlet and the tongue:

1. How the laces are attached and adjusted

2. How the tongue is attached to the sides of the inlet

The inlet may be provided with eyelets, D-rings, hooks, and webbing, alone or in combination. They each have these advantages and disadvantages:

* Eyelets: Simplest and most durable way to lace a boot. Not so easily adjusted.

* D-rings: Easier to adjust than eyelets, more durable than hooks. More failure-prone than eyelets. (They can break, and they can tear out of the leather.)

* Hooks: Easiest to adjust of all lace attachments. Subject to getting hooked on brush, or bent or broken in impacts with boulders, main cause of breakage of laces.

* Webbing: Cause less chafing of laces, slightly easier to adjust than eyelets, slightly more durable than D-rings. More failure-prone than eyelets.

The most common lace attachment of any hiking boot is eyelets below ankle-level and hooks above. You may see eyelets all the way up, as in classic military-style combat boots, or a combination of either D-rings or webbing with hooks.

The attachment of the tongue is a critical factor in how waterproof the hiking boots are. Provided the leather and/or fabric and seams of the upper are waterproof, water will not get into the boots until it gets higher than the attachment point of the tongue.

Most hiking shoes and day-hiking boots have the tongue attached all the way to the top. If the tongue is not fully attached, consider carefully whether you will need that extra inch or two of waterproofing.

High-rise backpacking boots have the tongue attached only partway up, but that still reaches higher than most day-hiking boots. It’s difficult to get the boot on and off if the tongue is attached very high.

Linings and Pads

There are many pieces that go into the lining and padding of a hiking boot, but two in particular you need to pay attention to:

1. The sole lining

2. The scree collar

The sole lining must be appropriately cushioned. You want a firm, durable surface in immediate contact with your socks, but enough cushioning below that to absorb impact.

The scree collar is a cushion around the top of most hiking boots. It enables you to pull the boots tight enough to keep out loose rocks (“scree”) but without chafing against your ankle and Achilles tendon. This is the thickest and softest cushion in the whole hiking boot. It must be soft enough to conform to your ankle and Achilles tendon as they move, and still keep close enough contact with your leg to keep the rocks out.

Very high hiking boots, such as military-style combat boots, may have no scree collar at all. The height of the boot is what keeps the rocks out.

Throughout, the lining and padding of the hiking boots must be thick enough to provide warmth, durable enough to last, and smooth enough that it will not cause chafing and blisters.

Conclusion

So, these are the things you need to pay attention to when choosing a pair of hiking boots. Be prepared to compromise, and pay attention to which features are really important to the style of hiking you intend to do.

Chuck Bonner is a lifelong hiker and amateur naturalist, and webmaster of http://www.HikingWithChuck.com. For more information about hiking boots and other hiking equipment based on many years on the trail, visit [http://www.hikingwithchuck.com/Gear/HikingGear.htm].

For skiing or snowboarding enthusiasts, snow ski goggles are an essential item within the protective apparel needed for the sport. They are both a safety attribute and help to enhance your comfort whilst enjoying the slopes – not to mention they can look really stylish too! There are many types of snow goggles with special features to suit your individual style of riding, your location and the conditions of the weather on any given adventure. Through wearing goggles, you eliminate discomforts and safety hazards that can hinder the amount of fun you can have taking part in winter sports – which means that choosing the right pair is worth your consideration.

There are three main things to think about when choosing the best snow ski goggles – the fit, frame and the lens features. Taking a look at the fit first, goggles should always be snug and never loose or too tight – almost like when you would look for the right size snow-boots. You will likely wear a hat or helmet when active on the slopes, so it is important to take this into account and try to fit them whilst wearing your chosen hat/helmet. To the front, the foam that protects your face from the frame should feel the same throughout – there should never be a spot that feels particularly tight or loose. For those of you who must wear prescriptive glasses, make sure that your goggle will also accommodate their presence.

The frame of snow ski goggles is another important factor when choosing the right pair for you. In any case, the goggles should be of good quality and the frame will have some flexibility. Double check that the frame has air vents; they are covered with foam but allow for air circulation and a clear view (no fogging up!)

Finally, the lens should be of a good standard and the best will have a double lens feature in their snow ski goggles. There will be less chance of fogging and a better thermal barrier. The chamber between the lenses should be fully airtight to prevent any mist collecting on the lens. From the materials that are used for this purpose, polycarbonate lenses are considered to be the best quality for all winter sports. A coating is also a good feature to some of the better quality snow goggles on offer – look for those that guarantee protection against scratching or distortion.

There is another feature to choosing snow ski goggles that can be a determining factor to the choice you make. The colour of the lens can make differences to your riding and may offer better vision in certain weather conditions. A clear lens is often used for night riding or in severe weather conditions for a clear vision. A yellow lens will help on darker days when you need more contrast and to brighten up the view.

Pink coloured lenses are an all-rounder and work well for most conditions – if you need one pair at a reasonable price then they might be the best option. There are some lenses that will change colour called modulator lenses – these will be helpful if you expect a change in weather conditions or if you will be out the entire day. The other option is polarized snow goggles that help to reduce the glare from bright light and snow.

Nicole Roberts
Are you overwhelmed by sites with thousands of sunglasses? We’ve done the research and weeding out for you. We’ve scoured the planet to find the best snow ski goggles at fair prices. Extreme Sports Sunglasses takes pride in presenting Survival Optics Sunglasses, Where High Tech Doesn’t Mean High Prices.

Do you love cats? If so how many cats do you have? Is your cat well behaved?

How many times do you consider your cat’s safety? Does your cat return home safely at nights, without any rashes or bruises that are indeed created by other cats?

How certain are you that only your cat eats the food that you give them and they are not being joined by other cats when you are out? Most of the cat lovers would be finding it difficult to answer these questions.

Indeed these are the daily problems faced by cat lovers. These questions make the cat lovers feel worried about their dearest pets.

Most cat owners know how worrying it is when their cat goes missing for a day or more. Is there a remedy for all these hard moments? If at all there is a solution, will it guarantee on the safety and security of the pet? What can be done to stop these kind of problems for good?

Can your cat be safe from being bullied by other stray cats? Can your cat be safe in indoor without escaping, if the weather outside is very terrible and violent? The good news is that there is a very easy answer to all these questions. And of course that answer is Yes!

The antidote for all these physical and environmental threats that are literally experienced by the owner and the pet has now come to light. It comes in the form of a special cat flap called the Pet Porte Smart Flap.

The Pet Porte microchip cat flap is the first cat flap that effectively keeps other cats out. It provides an enhanced level of security that makes cats lives and the owners lives much better.

This is a Collarless technology, which indeed keeps the pet away from hard and rough collars which leaves a mark on the neck of the pet.

The Pet Porte microchip cat flap was invented and patented by David Chamberlain, one of Guernsey’s leading vets, which is the first in a series of inventions that will be coming onto the market intended to make your life, and your cat’s life, more enjoyable.

Pet Porte is the world’s first cat flap to stop other cats from entering your home and it recognises your cat without the need for electronic or magnetic cat collar attachments, heavy collar tags, restrictive collars or infra red.

The technology is completely safe and cats will not even notice that they are being scanned when they approach the door.

Cats love to use the Pet Porte microchip cat flap and it keeps them safe. The Pet Porte microchip cat flap is easy to use, and it’s simple to program your cats in, most probably the user of this Pet Porte product will not require you to constantly refer to the manual, because everything is operated from just two buttons, one red and one green.

One the cats that you program in are allowed entry. You can program in up to 32 cats. The door is extra strong and cannot be bashed open..

In the Pet Porte microchip cat flap there are two distinct modes worth mentioning.

Two of the most popular modes are the VET MODE and the NIGHT MODE:

You can use the VET MODE whenever you want to keep your cats indoors. When you activate the NIGHT MODE your cats can always come back inside but they will not be able to get out when it is dark, they will be kept in until it is light again in the morning. These two modes make the Pet Porte microchip cat flap unique to all other cat flaps on the market.

The Pet Porte Smart Flap is very easy to install and operate.

Programming the Pet Porte is again a very short and simple process, as there are no complex steps involved, indeed the whole installation is only a single step process.

Simply hold down the green button for ten seconds and release. The lights start to flash. Then hold your cat under the outside sensor. It beeps three times. That is all the owner has to do, in order to finish with the programming process, in this same method an average of 32 different cats (approx) can be programmed.

There may be a question arising among the users that what actually happens when the pet is made to pass through the Pet Porte. When the cat is approaches the Pet Porte the intelligent sensors present in the sensor porch of the cat flap recognizes the existing microchip ID implants, the door unlocks only for your cats. Stray cats or neighbours cats, even those with microchips, are not allowed access because they are not programmed in.

This adorable product uses an adapter that is fixed directly to the power supply, rather than using batteries which may run out frequently or unexpectedly. The current is safe because it is low voltage, and its not at all harmful for the cat by any means, so there is no chance of short circuits, even if the cat chews or pounces on the lead, as the voltage is very low. Even if the cat flap is disconnected from the power it will always remember your cat’s microchip numbers.

The major characteristics of the magic door that is used in the Pet Porte is that its highly tensile and strong as it has the capacity to withstand the pouncing/attacks,even if it is created by the toughest cat around on the streets.

Because the cat flap is powered by AC adaptor, the magic door unlocks at the blink of an eye, i.e. in just few microseconds, so that you’re lovable cat can enjoy its play with the Pet Porte, even if she/he loves to dash in and out at speed.

The Pet Porte is friendly device to your pet, and it is designed in such a way that, there will not be any possibilities in which the tail or the paws of the pet getting stuck. Eventually there are no possibilities for other stray cats to enter, thus making your cat feel free and relaxed at all times.

The Pet Porte microchip cat flap has many clever features which makes it unique and reliable when compared to all the other cat doors. In fact the other cat doors on the market such as traditional, magnetic and infrared flaps all have their own disadvantages at different situations.

With traditional cat doors the result is that within one night the owner can see his house ruined i.e. his curtains torn, urine all over the wall, the cat food missing from its tray, the pet left with the marks of being bullied-all these are the problems created by none others than the neighbours cats. Thus these are the adverse effects caused when traditional type flaps are used.

Secondly, comes the magnetic cat flaps, all the cats with magnetic collars can gain access through the door, this is a major drawback. And the other issue is that, magnetic collars are heavily and tight, that makes the pet feel uncomfortable.

Thirdly comes the infrared cat flaps, these have sensors both at the transmitting and receiving ends and the door opens only if the sensor in the collar points directly to the sensor on the door. These Infrared cat flaps are expensive too.

Finally all these disadvantages experienced when using other cat flaps are in turn changed into an merit when the Pet Porte microchip cat flap is installed.

ADVANTAGES OF THE PET PORTE MICROCHIP CAT FLAP

The Pet Porte microchip cat flap was designed to be the best cat flap in the world. The irritation caused by the collar on a cat can be avoided by the use of the cats existing microchip. With the help of the locking mechanism, stray cats can be kept out.

The pains of calling your cat in at night is no longer an issue because the cat flap can detect the light level automatically and help to keep your cats in at night.

With the presence of the Pet Porte microchip cat flap, you will be able to know, if your cat inside the house or elsewhere, the beeping system of the Pet Porte will make you aware of the presence of your cat inside the house. You can easily switch the beep off if it makes your cats nervous.

The presence of a magnetic latch in the Pet Porte keeps the flap intact when the wind blows therefore protecting the cats from getting hurt.

The simple two button operation mechanism gives a full control over your cats world.

The microchip cat flap allows you to program up to 32 cats of your liking and only the cats which are programmed in are allowed access.

The programmable memory within the Pet Porte prevents the loss of information about your cats if the power is disconnected.

All of this comes under low voltage intake with no batteries to replace so your cat will never get locked outside.

This product is cat friendly and makes it virtually impossible for your cat to get its paws stuck in the door. Hence the Pet Porte microchip cat flap is a divine product that has been launched to quench the thirst of concerned cat lovers, and it is now available to cat lovers worldwide.

Many customers say that it makes them feel comfortable and relaxed at nights rather than worrying about their pets, since there is a friend there at the door step providing the most sophisticated level of security to the lovable kitties.

You can order online from Microchip Cat Flaps – a website recommended by Cats Protection, leading vets and Your Cat magazine.

1. What is Public Speaking Fear?

And what are its causes?

­­Public Speaking Fear can be paralyzing… Standing in front of a crowd… You probably know the feeling. You can work weeks, learn the materials, prepare the presentation. You try to ignore the anxiety. And then it’s the moment… You go to the stand… Your throat is dry, you begin to stutter… Your brain feels empty.

What is happening to you? This frustrating phenomenon is called Public Speaking Fear.

You are not the only one to suffer from this fear, or phobia. In fact, According to recent studies, about 40 percent of the population, were found to have a serious fear of public speaking. Almost everyone has some degree of fear regarding public speaking.

Whether it is in front of 10 people or a full auditorium, the fear of public speaking seems to affect nearly everyone at one point or another. Even the most professional public speakers can become nervous before an important speech.

This impacts of this anxiety vary from just ‘not being your best’ during the speech,,to not being able to even begin the speech, and in some cases even suffering from horrors and general feeling of incompetence.

Symptoms of this fear might be:

• Rapid heartbeats
• Shaky hands
• Shortness of breath
• Blank mind
• Feel of freezing
• Sweaty hands
• Dizziness

Although you might hear and read about various reasons and factor that cause and affect Public Speaking Fear, I will divide the causes of this “fear” into 2 categories: Historically-based and Experience-based.

1.1 Historically-based factors

Imagine human beings in past times, when we used to live in small tribes. Those times encoded in us all kinds of fears, that helped humans survive. A human tribe would include between 30-100 members, usually with a single (male) leader. This leader was vital for the survival of the tribe and used to be the authority. Now imagine that one simple member of the tribe would arrange a speech in front of the tribe. The leader of the tribe would see this as an attempt to gain authority over the tribe. A common penalty for that could be death.

Public speaking used to be extremely dangerous in the past.

This historical reason is considered according to researches as the main reason why we are so afraid of public speaking.

There is a branch of psychology called “Evolutional Psychology”, which discusses matters like this. The most important thing that you should remember is that a major cause for your fear is irrational. You can’t explain it with the terms of our world. Only imagining the world as it was 10,000 years ago carries the real answer.

1.2 Experience-based factors

Now, in addition to the psychological reasons that cause this fear of public speaking, there are of course also factors from you own life that create it.

The way we use language in our life is called “conversation”, because when we speak, we do it with someone else. Our neurological system is so used to having conversations, that we just don’t pay attention to all the internal processes that happen when we’re speaking. Because it’s done automatically, we can focus our whole attention on the conversation itself.

Now, every new and unknown activity that we try to do, will seem intimidating, just because we are not experienced enough. We don’t know how to use our voice. We don’t know how to look at the people, how to stand, how to move our hands. We are even not used to the specific language patterns that we need to use during speech – and there is a different way to use language during a speech.

Another aspect of experience-based causes is a fear, caused by our past experiences. An embarrassing or painful experience while speaking to a group in the past can also create a fear.

So, let’s summarize so far. Public Speaking fear is this negative feeling that causes us not to be at our best during public speaking. It might even prevent us from making the speech at first place. We’ve discussed 2 main reasons for this fear. The first is based on our past as human beings, and that is the reason why we are sometimes so terrified about public speaking. The second reason is based on our own experiences of the world, that also create fears and beliefs.

1.3 Rational and irrational fears

Before moving on to dealing with public speaking fear, we need to understand how to view our fear.

Rational fears are fears that we can explain rationally, and the fear is of something that could cause real harm (physically or emotionally).

In general, examples of rational fears include:

• Dangerous people (a person holding a knife, murderer etc.)
• Dangerous situations (fire, earthquake, floods etc.)
• Dangerous activities (Skiing, walking on a rope etc.)

Now, we can see that fear of some activities is considered rational, because it consists of real danger. Some fears are good to have. The fear itself is something positive, it helps us survive.

Irrational fears, on the other side, are fears that don’t help us survive, but on the contrary, prevent us of being our best.

For example, if we were bitten by a dog once, we might get the fear of dogs for our whole life. If someone frightened us during a dark night, we might get a fear of darkness.

As you can see, our mechanism of fear in not perfect, and we need to do some work to deal with our fears.

Rational fears should be kept and maybe even encouraged. Irrational fears, instead of preventing harm, in many cases can cause us harm. It’s normal to try and overcome irrational fears.

1.4 Is fear of Public Speaking rational or not?

Can public speaking harm you? As we said above, in past times, public speaking could definitely cause you harm. It used to be extremely rational to be afraid. Because this fear was rational for hundreds of thousands of years, it was delivered to us during what we call “Evolutional Psychology”.

Is Public Speaking fear today is still rational? Well, I could give you some hypothetical examples when public speaking could cause harm. If you speak in front of a hostile crowd, it might cause you emotional fear. If you’re a gangster and you try to speak in front of your gang members, you might event have physical harm.

However, in most cases, public speaking is completely harmless. There is no rational reason to be afraid of speaking in front of your class members; and what about presenting your new product in front of your clients?

Therefore, in today’s world, Public Speaking is completely irrational.

2. In short, How to overcome the fear?

In order to overcome the fear of public speaking, it’s vital to understand, remember, and believe, that the fear is irrational.

In this manual, we will discuss 2 approaches to overcoming the fear:

Subconscious- working on the processes that happen in our brain that we are not aware of, our belief system, etc. Those methods are meant to reduce or even completely abolish the fear.

Techniques- Specific techniques and methods to help you with public speaking, even if you still have the fear.

To tell the truth, if you just use techniques, get more experience, try to find the confidence and so – you will get better. You will desensitize your fear. However, every time, before a speech, you will still feel the fear. It will be weaker, but it will be always there.

Imagine that your mind is a computer. A very complicated one, but yet a computer. It runs so many programs that we just can’t count. Some of them are in our awareness – they are conscious processes. The rest, most of the processes, are out of our awareness – they are subconscious processes.

Now, when you go public speaking, there are 2 opposite processes in your head. The first one is positive, and tells you : “Go, give a speech”, and the second one is negative, it tells you “No, you cant”.

Working to eliminate the fear, can be done! It can be done using methods to eliminate fear. Because it’s a subconscious process (unless you consciously choose to be afraid…), it involves dealing with your subconscious mind.

In the next chapter, I’ll discuss the common methods. They include: Hypnosis, NLP (Neuro-Linguistic-Programming) and working on you belief system.

The other way, that will not eliminate the fear but will help you deal with it, is using learning techniques. It works on the positive side, I makes you better in public speaking, and therefore deal better with the fear. I will never eliminate the fear, but it will make it easier to do public speaking.

Personally, I recommend that you use it in addition to working on the subconscious side. Just learning the techniques will never make you speak at your best, and every speech will continue to be an effort.

3. Working on your subconscious mind

3.1 Using NLP Techniques

Neuro-Linguistic Programming (NLP) is a behavioral technology, a set of guiding principles, attitudes, and techniques about real-life behavior.

It allows you to change, adopt or eliminate behaviors, as you desire, and gives you the ability to choose your mental, emotional, and physical states of well-being.

I will not tell you here too much about NLP, because it’s a complete theory. Personally, I prefer NLP to work on subconscious processes, mainly because unlike other methods that I will discuss in the book, NLP can be learned and used by almost everyone. There is no need to understand psychology or medicine.

According to NLP, our mind is in some way like a computer. It has all kinds of programs running. Although many of them are unconscious (fear, for example), it teaches us methods to eliminate or at least weaken those processes, if we want to.

What are these processes? Our mind works with 3 senses (we actualy have 5, but only 3 of them are really important) – visual (eyes), auditory (ears), or kinesthetic (feelings). Every person primarily uses just one of the 3 during processes.

Some people are visual – they see the world through their eyes. Others are auditory, they mainly use their ears to hear voices. And other people are mainly kinesthetic, they understand the world through feelings.

For example, if you are a visual person, this means that you see the world mainly through your eyes. Therefore, there is a visual process (or processes) that create the fear of public speaking inside you.

Now, I’ll tell you a quick story about a friend of mine. He used to have a serious fear of public speaking. His hands would shake, his voice would change, his heart beat would skyrocket. When I tried to check with him what caused the fear, he told me that he would visualize himself giving a bad speech.

In those visual pictures, he saw people laughing at him, He saw himself standing without remembering what to say, etc. He couldn’t control those pictures. He couldn’t make them disappear.

What is happening? His mind is kind of “screening” a movie in his head. Do you remember a really scary movie that you saw? There were moments in that movie that you really felt afraid? Even though it was just a movie and you knew it was just a movie?

The same thing happened with my friend. What created the fear was the movie, the pictures. Our subconscious mind reacts the same way whether the movie is a reality or not.

Traditional psychology tries to find the “roots” of the fear. It tries to see what past effects created it. Instead, NLP provides an easy and short treatment. As we discussed in the first chapter, the reason might be even in our past as humans, so we can’t eliminate the root.

So, let’s see how we deal with our fear.

For visual people

If you’re a visual person, you probably have a movie running in your head. Try to understand what exact movie you see:

- is it black and white? Or do you see colors?

- is it smooth or not?

- is it going in slow motion, or quickly?

- do you see it in details?

- do you see it from a first position or third position?

Let’s go back to my friend’s example:

He used to see himself making a speech, and he saw people in the crowd laughing. he saw himself embarrassed…

Now, I asked him to sit silently in front of me, and we began understanding together what exactly he saw.

When he saw himself standing and giving a speech, it was from his own eyes, what we call “1st position”. He saw it black and white, and in great detail. He could see faces in the crowd; he could exactly understand what was happening.

When you see this movie running again and again in your head, your mind creates a great fear. Like a movie, even if you know it’s just a movie, it still creates the same effect.

A great basis in NLP is that you can’t fight your thought. You can’t just say: “No! I’m not afraid”. Your mind won’t accept it and you will continue seeing the movie.

However, what you can do is to make changes in the movie, add effects, even change angles. It might sound fantasy to you, but it’s possible.

So, what I did next is that I told him to change the movie into a 3rd position. I told him to see the movie as if he was standing near the scene, from the side.

That way, he was seeing himself there, and he saw the crowd. Now, I told him to make the movie a bit in a distance from him, As if he sees it on a television. I told him to begin moving the movie away from him, so that this “television” looks far away from him. Now, he saw himself somewhere in a great distance. He couldn’t see details anymore, because the picture was so far…

Do you understand what we did here? We can’t fight the movie, but we can do manipulations. Now, the movie was much less frightening. Almost like some pale thought…

The next time he was about to do a public speech, I told him this process again. After a few times, this movie didn’t disturb him anymore. The fear was almost gone.

When he now goes to speak, he can concentrate on the words, on the message. The fear is gone.

For visual people, NLP gives us a quick solution, and that is to make the visual process less dominant and less clear. Make it something in the distance that doesn’t bother you.

What if you are Auditory?

For auditory people

So, now that we understand how to deal with public speaking fear for visual people, you may ask the question – what if I’m an auditory person?

Well, for auditory people, we need to weaken the auditory process that creates the fear. What is that auditory process? It’s usually a sound or a voice. For example, you might be telling yourself: “No, I can’t do that…” or “Those people are going to laugh at me…”, or you might hear the people laughing, or shouting at you.

We can’t make the sound “smaller” as we did with the visual process, but we still can make it weaker. There are a few options. The one I will discuss here is making some differences in the voice: Instead of hearing it in its regular way, make it sound funny. Give it a childish voice, for example. I also like giving it a sex-flirting voice.

When you convert the voice to a different way, it doesn’t sound frightening anymore. On the contrary, you might find yourself laughing and smiling instead! Try this now, make a serious, frightening voice inside you, sound funny, childish or sexy.

How can you learn more of NLP

We only discussed some examples of using NLP to overcome fear. There are of course some more ways – for example, you can add effects to your internal movies, you can add background music and whatever you find useful in overcoming those internal processes that create your fear.

However, NLP can be used in many other ways and techniques to really improve you skills. You can become a better communicator, better lover, increase you income, be more efficient. It’s a set of techniques and methods to improve your life in general, and allow you to control your mind effectively.

If we are discussing Public Speaking, you can use NLP to make you message more clear, understood and acceptable by people.

NLP was created in the recent decades, and it’s still under development. I personally suggest that you find time to learn more of it. You can check our page to discover how we suggest to learn NLP.

3.2 Belief Systems

In many cases, our fear is caused by our belief system. Belief is stronger than knowledge, and our perception of the world is actually created according to our belief system.

Belief is usually something we can’t really prove. Belief in god is a good example, but almost all beliefs we have in life are not absolute.

There are certain beliefs that we can’t prove they are true or not. However, we CAN tell if they benefit us or not – or whether they help you achieve your goals.

When regarding Public Speaking Fear, there are a few a beliefs that might cause the fear. According to studies, the most common belief that directly causes the fear is the following:

Limiting Belief- “It is normal to have a fear or anxiety of Public Speaking”.

Think to yourself… Do you accept this? Do you believe that it’s normal, that it’s OK to have a fear of public speaking?

You probably do.

Why? Probably because of your own experience, because that is what society teaches.

However – are you sure it’s “Normal” to be afraid? Why? It’s just your belief. And that belief is actually causing the fear – because you kind of expect it.

It will be much more empowering to change this belief. Instead, you should understand that there is nothing “Normal” in public speaking fear. You know it’s an irrational fear. Nothing is Normal here.

Empowering Belief- “Public speaking makes me feel relaxed and energetic”.

Do you understand how changing your belief changes the way you respond and view life? Instead of believing that you are supposed to be afraid – you choose an empowering belief.

Is this empowering belief “True”? Many people around the world don’t have any fear of public speaking. Instead – they enjoy it. You can choose what to believe. I personally recommend you to choose the empowering one.

Here are some more beliefs that you should consider loosing:

“It’s good to be nervous”- What the hell? Why is that good? It’s good to be relaxed. That’s a totally limiting belief.

“Public Speaking is something you are born with, or not”- A terrible belief that unfortunately many people possess, not only regarding public speaking. Almost every skill can be learnt and improved. This belief only prevents you from improving. Nobody was born as a public speaker.

“Public speaking fear is something you can’t overcome”-I can give you so many live examples (including me) of people who successfully overcame public speaking fear.

“Your audience wants you to fail”- On the contrary, because most of the people are afraid to death of public speaking and many of them have tried it before, they will only appreciate your “courage” to stand and speak. People came to hear you – they want you to succeed.

A great way to succeed in life is by building an empowering belief system. The secret is understanding that you can CHOOSE what to believe. If this makes you feel interested, I suggest that you read my articles regarding belief systems.

3.3 Hypnosis

Hypnosis is considered a powerful tool to help with overcoming fears. It works directly with the subconscious mind, making the right “changes” to teach your mind not to be afraid.

Hypnosis can be done either with a therapist, or as it becomes common today, using an audio or a video that makes a similar job.

Hypnosis can be a good tool, but the problem that I have with Hypnosis is the fact that you don’t really know and can’t control over what the treatment is about.

Unlike NLP, you can’t do it alone and you can’t choose and decide what exact treatment to make.

On the other hand, you can feel free and not really care about learning and mastering technique. You just get the treatment, never care what it really does. If it works – you don’t have the fear anymore. For some people – this is the perfect solution.

If that sounds and feels good for you, you can check my review of available products (some of them are totally free).

4. External work – dealing with the fear effectively

In the previous chapter, discussed methods how to overcome and eliminate fear of public speaking.

Therefore, there is no use for this chapter, is there? Well, maybe there is…

• Even If you use the techniques we discussed (As I said, I recommend NLP), you might still have some public speaking fear.
• Many people can’t accept the fact that self-work can eliminate fear. I don’t agree, but I can honor their belief. If you believe that the way to make achievements is via hard work, then I accept that and will show you ways to practice in order to deal with the fear.

In this chapter, I will give you tips to quickly help you dealing with the fear. I will divide them into 2 categories: What to do before the speech; and what to do during the speech.

Remember – Practice makes Perfect. As you implement what I tell you here, you’ll improve, sometimes even rather rapidly. However – You Still Need Practice.

Unlike other guides, I will not give you a full list of tips. No one can’t use so many. Just the best ones.

4.1 What to do before the speech

You don’t have to be perfect

People are afraid of public speaking because they fear of mistakes during the speech. However, anxiety over mistakes only makes it more likely that mistakes will occur.

The best way to deal with mistakes is to accecpt the fact that youare not perfect, and mistakes are supposed to happen. Now, instead of being afraid, you can use mistakes to get feedback for future improvement.

Visualize the positive outcome

A good reason for which we are so anxious before the speech is because we visualize the speech, presuming that something terrible will happen. We may even do this subconsciously.

So, a good way to deal with our anxiety is to visualize the speech, this time in a positive way. Imagine the moments before the speech, how you feel secure and prepared. How you move slowly toward the podium. How you begin the speech. Try to hear your own words.

Visualizing will work on you internal fears and signal to your brain that everything is under control.

Put the past behind

Some people have speech anxiety because of past events. It could be even some humiliating event in the past. The way to deal with such incidents is the following:

If you can learn from it and improve – do it. If you can’t, just forget about it and focus on the future.

Use mistakes to learn and improve, not to increase your fears.

Practice your voice and tonality

Speaking involves using your voice. If you use your voice and practice it before the speech, you will be used to speaking and will feel more confident about how your voice sounds.

Don’t write a speech

One of the worst things you could do is to write a full speech. It will make you concentrated on the written words instead of on the speech.

Instead – only write highlights, know what your speech is about and what your main messages are.

This way, the page you are holding will only be a guidance, and you will be concentrated on the speech.

4.2 What to do during the speech

Remember to breath

Anxiety tightens the muscles in the chest and throat. With a restricted airway and without enough oxygen, your voice can come out as a squeak. Deep breathing, on the other hand, sends oxygen to the lungs and brain and expands the throat and chest, promoting relaxation. As you approach the platform, take a deep breath and relax. It will also improve your thinking processes. During the speech, whenever you feel anxious – remember to take a deep breath – It will immediately make you calmer.

Focus on friendly faces

During the speech, you might look at the crowd and see them as a large group of people. That may confuse you. Instead, focus on specific faces, you should prefer the friendly ones. This way your subconscious mind will feel as if you are having a conversation with a specific person. During the speech, move your eyes slowly and look at different people. It will also make the audience feel that you are talking with them instead of just giving a speech

Make Stops

Making a stop sounds something hard to do? You stop speaking, making a silent pause.

That is just great! It makes you look relaxed and confident, and gives you time to relax and remember exactly what you wanted to say.

Speak slowly

Speaking quickly and swallowing words is a mistake done by many speakers. It might be because you want to finish your words and have it all over fast. It might also be because you don’t want to be interrupted by the crowed if there is a pause. Your quick heart bit is also a factor.

Anyway – speaking rapidly just makes you more anxious and gives you less time to think. Just speak S-L-O-W-L-Y. Relax, give yourself the time.

5. What to do next?

In this article, I gave you the reasons and factors that cause your Public Speaking Anxiety. I showed you the options available to deal with it.

We discussed methods to eliminate or at least weaken the fear and anxiety that are created in our subconscious mind.

To eliminate fear, I personally suggest that you learn NLP. That is a set of techniques and skills to work on your mind and develop excellence. It also gives you control and full understanding of what you are doing (Unlike psychological treatment or hypnosis).

I gave you the basics of how to use NLP to eliminate your fears. To be really perfect and find many more techniques – I suggest that you learn and master NLP.

In addition, we discussed belief systems and hypnosis.

For those of us who prefer the “hard work”, I gave my tips on what to do before and during the speech to effectively deal with you anxiety.

If you want more guidance, I personally recommend you a book that was written by Benjamin van Spijck. It’s called “Overcoming the fear of public speaking”. It’s written as a 21-days tutorial and will guide you step-by-step to eliminate the fear.

I wish you all the best, hope that you find the way to get rid of this frustrating feeling of fear and anxiety forever.

If you liked my article, you can get it in PDF and read more on my website:

http://www.bebetterarticles.com/overcoming-fear-of-public-speaking/

Tom Slavoda.

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Pet grooming supplies include items such as grooming clippers, pet hair care products, soaps, shampoo and perfumes.

Pet Health Care:

Pet health care is a very important responsibility of pet ownership. For puppies and kittens, or any other four-legged pets, important treatments would include giving a hygiene bath, cleaning, combing, brushing, checking ears, paws, teeth and underside of the tongue, nail trimming, removing fleas and insects, and fixing regular meetings with a professional veterinary. A good pet owner should follow a regular schedule of grooming sessions.

Pet care can require a lot of patience. Like children, pets often require special attention. A puppy, kitten or any other pet in its infancy needs to be handled with extreme care. In particular they must be groomed properly, fed carefully, and bedded properly.

Choosing A Pet:

The process of choosing a pet is very important. Choosing a pet depends on one’s preferences, but there are still some important things that should be kept in mind. One should always choose an animal of good breed. Secondly, the pet should be healthy especially if it is still in the initial stage of its life. A healthy young pet shows good fast growth.

Pet Grooming Business:

The pet grooming business is a flourishing business today. There are numerous pet grooming schools offering the equivalent services of a pet grooming professional. People hire the services of these professional experts for the proper grooming of their pets. Professional pet grooming is becoming quite popular in United States, Canada, and European countries.

Paul MacIver writes about pets and Pet Health Care [http://www.information-spring.info/?cat=12]. Visit Online Pet Supplies [http://www.complete-pet-supplies.info] to read more about Pet Care, Pet Grooming [http://www.complete-pet-supplies.info/pet-grooming-products.html] and Pet Supplies. You may freely reprint this article as long as nothing is changed, and bio is included with all links intact.